September 6, 2013 | By Douglas Wendt | One Comment">One Comment
Inbound marketing offers a revolutionary approach to marketing – one that can truly transform your business, and take you far beyond the limitations of traditional ‘interruption’ marketing. Here are five compelling reasons why you need to adopt it now:
May 2, 2013 | By Rob Petersen | One Comment">One Comment
Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems.
Often used in training and human resources, the application of Gamification improves learning, task completion, data quality and Return on Investment.
March 20, 2013 | By Jon Ostrow | One Comment">One Comment
In business, return on investment – or ROI – traditionally translates to “How much money did we make on that promotion or venture?”
This doesn’t translate so neatly to a social media marketing campaign, or your general social media efforts, because at its heart, social media is a conversation tool, not a sales tool.
