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Social Media Marketing for Business

relationship management Archives - Heyo Blog

David A. George


May 14, 2013

Social Media Savvy: 7 Things Every Small Business Needs to Know

What if I told you…by the end of this article you WILL be a more savvy and effective solutions-provider, marketer, and communicator to your customers. How? …Because it’s all about empowering yourself to say exactly what you want to say to whomever you want to say it. And it’s more than just posting status updates and pictures of kittens.

It’s more than just increasing your business’s fan base and followers. Marketing studies show that customers are willing to pay a premium price, sometimes up to 20%, as long as the product or service you offer is coupled with the right things!

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John Beveridge


May 7, 2013

Customer Retention As A Business Growth Strategy

Frederick Reichheld of Bain & Company found that the cost of acquiring a new customer is 6 to 7 times more than the cost of retaining an existing customer. Yet so many companies focus the majority of their time, energy and resources on acquiring new customers at the expense of retaining the customers that they already have.

Clearly the maturity stage of your business has an impact on your strategy; if you’re a new business, your focus should be on acquiring new customers. However, if you’re a more mature business that is focusing your strategy on customer acquisition, beware. You may be creating a problem.

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