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Social Media Marketing for Business

management Archives - Heyo Blog

Pam Dyer


July 16, 2013

50 Top Tools for Social Media Monitoring, Analytics, and Management

July 16, 2013 | By | 5 Comments">5 Comments

To succeed in today’s connected world, you need to build a community around your company, brand, and products. Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.

Listening to what your customers, competitors, critics, and supporters are saying about you is key to getting great results from your social media campaigns. There are countless social media monitoring tools out there, offering many ways to analyze, measure, display, and create reports about your engagement efforts.

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David A. George


May 14, 2013

Social Media Savvy: 7 Things Every Small Business Needs to Know

What if I told you…by the end of this article you WILL be a more savvy and effective solutions-provider, marketer, and communicator to your customers. How? …Because it’s all about empowering yourself to say exactly what you want to say to whomever you want to say it. And it’s more than just posting status updates and pictures of kittens.

It’s more than just increasing your business’s fan base and followers. Marketing studies show that customers are willing to pay a premium price, sometimes up to 20%, as long as the product or service you offer is coupled with the right things!

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