September 13, 2013 | By Rob Petersen | 9 Comments">9 Comments
If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network – 3X higher than Facebook and Twitter.
May 2, 2013 | By Rob Petersen | One Comment">One Comment
Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems.
Often used in training and human resources, the application of Gamification improves learning, task completion, data quality and Return on Investment.
March 6, 2013 | By Rob Petersen | 9 Comments">9 Comments
Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove the ROI of it.
A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?