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Social Media Marketing for Business

business-to-business Archives - Heyo Blog

Douglas Wendt

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May 20, 2013

5 Steps to Launch Your New B2B Social Media Program

Growth-oriented business-to-business (B2B) companies are always looking for new ways to reach the marketplace. But with today’s proliferation of marketing channels and avenues, the essential question is how to gain the best return-on-investment (ROI) on your chosen marketing direction.

Social media has evolved into a mature and widely disseminate channel, but the question is how to integrate it effectively into your marketing program, while generating results. Here are five keys to launching a new B2B social media program for your company:

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