Image Image Image Image Image Image Image Image Image

Social Media Marketing for Business

Lattice Engines

六月 11, 2013

[信息图] 数据太多的代价

六月 11, 2013 | 由 | 没有评论">没有评论

每天, 2.5 三次方字节的数据 are created by sales and marketing organizations. Although storing mountains of data in hopes of uncovering actionable insights might seem like an effective use of businesses’ time and money, 相关费用可能会让你大吃一惊.

A recent 信息图表 通过创建 格引擎 reveals that 88% 营销团队错过了商机,因资料不足. 受调查者, 24.5% 毡,是通过对数据的挑战 and the time it takes to research, 而受访其余要么装备不良的或正确处理数据的涌入不感兴趣.

In addition to the lack of adequate 大数据策略, storing and analyzing information is actually 成本核算 businesses big money. The typical sales rep spends an average of 4 在准备出售/周小时, 与百万销量在美国当前和展现, 这相当于 $50 十亿每年.

这里有更深入研究如何发现格:

The Cost of Too Much Data

Lattice Engines

见面