September 13, 2013 | By Rob Petersen | 9 Comments">9 Comments
If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network – 3X higher than Facebook and Twitter.
September 9, 2013 | By Rob Petersen | One Comment">One Comment
More businesses are blogging for marketing purposes. And more people are reading them. Blogs are the lowest cost marketing channel; yet, as the fact below show, they can produce high returns.
Why? Blogs drive traffic to a website; raise page rank on search engines; create high quality leads and generate revenue and ROI.
August 29, 2013 | By Rob Petersen | 3 Comments">3 Comments
The numbers show marketers are rushing into mobile. They also indicate it’s: Leap before you look.
So, if you want to know what’s better for your business: Mobile App or Mobile Website? Forget the tactics, buzzwords and lingo. First, focus on business needs and a strategy.
What’s better for your business? Mobile App or Mobile Website? Here are 14 business decision makers.
August 16, 2013 | By Rob Petersen | 19 Comments">19 Comments
You can’t be good or bad at social media; you can only be yourself.
Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated search rank. It proves there is a science to social media just like Search Engine Optimization (SEO), the process of maximizing visitors to a web site by achieving a top rank on search engines around specific keywords.
Both work hand in glove.
May 2, 2013 | By Rob Petersen | One Comment">One Comment
Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems.
Often used in training and human resources, the application of Gamification improves learning, task completion, data quality and Return on Investment.
March 6, 2013 | By Rob Petersen | 9 Comments">9 Comments
Are you paying attention to your mobile marketing yet? After years of being the next big thing, mobile might finally be the current big thing. But there is a big problem–most people don’t know how to prove the ROI of it.
A joint study by the ANA (Association of National Advertisers) and MediaVest shows marketers are excited about opportunities for mobile marketing but frustrated about the ability to prove return on investment (ROI). Are you one of them?