How B2B Marketers Can Use Storytelling to Reach a Busy, Distracted Audience
August 1, 2013 | By Nick Edouard | No Comments">No Comments
As a close observer may well spot, we’re slightly obsessed with B2B storytelling here at LookBookHQ. Why is storytelling important for B2B marketers? What does it really mean in 2013? How does a B2B marketer improve his or her storytelling?
These are just some of the questions that we grapple with on a daily basis.