Top 10 Tips to Increase Email Marketing Open Rates and Click Through Rates
May 5, 2014 | By Gray MacKenzie | One Comment">One Comment
If you send an email to your list, but nobody ever opens it, does it make it a sound?
Just like the old conundrum of the tree falling in the forest, sinking money into email marketing that your audience will never engage with is a huge waste of resources.
Good email marketing should be a great investment, both for B2C and B2B (see this B2B Marketing Checklist) organizations, but it requires consistently executing a well-developed strategy that revolves around an intense focus on your audience.