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Social Media Marketing for Business

Gray MacKenzie, Author at Heyo Blog

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Gray MacKenzie

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May 5, 2014

Top 10 Tips to Increase Email Marketing Open Rates and Click Through Rates

If you send an email to your list, but nobody ever opens it, does it make it a sound?

Just like the old conundrum of the tree falling in the forest, sinking money into email marketing that your audience will never engage with is a huge waste of resources.

Good email marketing should be a great investment, both for B2C and B2B (see this B2B Marketing Checklist) organizations, but it requires consistently executing a well-developed strategy that revolves around an intense focus on your audience.

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