September 6, 2013 | By Douglas Wendt | One Comment">One Comment
Inbound marketing offers a revolutionary approach to marketing – one that can truly transform your business, and take you far beyond the limitations of traditional ‘interruption’ marketing. Here are five compelling reasons why you need to adopt it now:
May 20, 2013 | By Douglas Wendt | No Comments">No Comments
Growth-oriented business-to-business (B2B) companies are always looking for new ways to reach the marketplace. But with today’s proliferation of marketing channels and avenues, the essential question is how to gain the best return-on-investment (ROI) on your chosen marketing direction.
Social media has evolved into a mature and widely disseminate channel, but the question is how to integrate it effectively into your marketing program, while generating results. Here are five keys to launching a new B2B social media program for your company: