Executar um Concurso Social 2016: O que mudou

I did a search recently to find some good information about running social contests. The latest post I found through Google search was an article from July 2014, and most of the articles I found were from 2011 ou 2012. Isso é cerca de 30 anos atrás, em anos de internet. Digital marketing has evolved a great deal in the last five years, com a mídia social a mudar a um ritmo particularmente rápido.

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3 Levers You Can Pull to Improve Your Online Sales Funnel

FACT: Marketing your product or service online is a numbers game.

No matter who you are as a business (e-commerce site, loja de varejo, app developer, etc.), if you’re going to be marketing your business online, and especially if you’re going to be investing in paid advertising, you need to understand this very basic but important principle. Some will say that this is an oversimplification and that it doesn’t pay enough respect to the human aspects of making a purchase online (desire, emoção, trust, etc.). They’re right. But to really understand and internalize a principle, I find it helps to simplify…even to a near insane degree.

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