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Social Media Marketing for Business

Social Media Archives - Heyo Blog

Kristen Stack


Setembro 29, 2016

6 Social Boo Boos That Limit Your Personal Brand

If you want to make a living off your personal brand, you must cultivate digital authority. Naturalmente, you need to own the blogging and social sphere, as this is where most influencers live. Você mosto have a Facebook, Chilro, LinkedIn, etc. You should also have a home for all your unique content (cough, cough: blog.) Failure to master these platforms will stunt your digital growth.

redhead girl in red tartan dress with money on pink background.

Além, the following social media boo boos will have you taking one step forward, three steps back. What’s the point of having a personal brand if you’re not making the most of every opportunity to engage? Run through this six point checklist, and make sure your efforts coincide.

1. Seu ‘about meis comatose.

Keep it short and sweet. Be interesting, but don’t tell your life story. Lembrar, the thesaurus is your friend. Spice up your bio with unexpected verbiage or a tongue in cheek anecdote. Por exemplo, instead of calling yourself amarketing specialist,” givemarketing groupiea try. You want your brand to stand out. If your about me is blah, you’ll easily get lost in the mix. The wordsspecialist, professor, and consultantare boring and overused.

2. Your profile photo is unrecognizable.

Stop trying to be someone you’re not. Here’s a great rule to follow when snapping a new profile pic. Would your friends and family immediately recognize that as you? If your mother was scrolling through Facebook, and saw that photo, would she instantly be likeThere’s my son/daughter!” If your own mother thinks the photo is unrecognizable, everyone will.

Even on LinkedIn, your profile photo shouldn’t look stuffy. (Unless, for some reason, stuffy is your brand. Nesse caso, rock the serious face.) Smile. Showcase your most natural self. Ponto de partida: make sure your mom knows it’s you. Don’t confuse your brand by using heavily filtered/altered pics.

3. You’ve got friends in low places.

If you went to my Facebook profile, and saw I was friends with one of America’s Most Wanted, you’d judge me. Don’t say you wouldn’t. In fact you might not want to do business with meor even be my friend. Most people would avoid someone with an association like that. E, if they’re notmight want to reconsider that friendship. Por outro lado, if you’re aligning with key influencers, you’ll be considered an expert by association. Obviously it takes more than one social shout out, but if you constantly get retweeted by Seth Godin, you’re on the right track. More often than not, associate with digital thought leaders who will heighten your brand reputation.

4. You don’t know where your fans are.

Are you spending all your time on Twitter when Facebook boasts better engagement? Think carefully about how you divvy up your hours. Sejamos honestos. You can’t equally commit 8 hours a day to each social platform. De fato, two might be pushing it. For this reason alone, know your audience. Where do they “viver,” in a digital sense? Além, find out what platform gives the best return. If thousands of your followers migrate to Instagram, but there’s no real way to quantify referral traffic or income from this source, look for an alternative. I recommend maintaining a primary social presence on one of the top platforms; and then maintaining 1-2 other sources.

5. You regurgitate content.

Do you always share blog posts that aren’t your own? Are you re-gramming like a fiend? Although it’s always good to spread the love, you still need to create your próprio unique content. The digital world needs seu voz. Contribute original content on a weekly basis; pelo menos. Keep your content marketing efforts fresh. Em cima disso, use social media to build a marketing web of communication. Promote your email marketing list on Twitter. Run a Facebook ad to grow your text marketing list. If all your channels are working together in one uniformed fashion, your efforts to grow your digital community will offer an exponential return.

6. You don’t follow 2-3 consistent brand themes.

If people know you as a personal trainer, but you regularly post about politicsmight not be the best course of action. Everyone’s entitled to their opinion, but if you want to build a strong brand, you need to pick content themes. No one person can be an expert on 300 different topics. Attempting this does nothing for building authority. Do some soul searching. Pergunte a si mesmo, “Where can I offer the most insight?” Escolher 2-3 topics that showcase your talent and experience. De um modo geral, make sure these topics align or connect in some way. Por exemplo, I might pick branding, marketing de conteúdo, and entrepreneurship as my three. Each one relates to the other. Don’t be too random. Por exemplo, if you’re trying to brand yourself as a cake decorating, oil changing, opera singing expertyou might have a hard time pulling off that trifecta.

Now here’s a question. Why social media? How do these digital platforms boost your personal brand?

  • You can engage in real time. Bônus: Some channels now allow you to go live with your content. This is yet another reason to use social media for brand building.
  • It’s like a “você” museum. Fans can get to know you at their own leisure.
  • The analytics are advanced. With Facebook specifically, you can see where your top followers live, how old they are, and what content they enjoy engaging with.
  • You can add and remove content as you please. Feel like an old post doesn’t represent you or your brand anymore? Go ahead and hitdelete.

Lembrar, owning the internet doesn’t have to be difficult. Mas, if you’re not giving social communities a solid effort, you won’t ever build an engaged and loyal following. You’ll experience low brand interest. People won’t care about what you have to say, and your message most likely won’t be consistent. Your social community is counting on you for an above average effort; don’t let them down. Whip your social media prowess into shape by avoiding those six boo boos.

Cassie Phillips


Fevereiro 10, 2016

Are You Doing Enough to Protect Your Blog on Social Media?



Your blog is a more valuable possession than you might think. It is linked to hundreds or thousands of subscribers and readers, and all of them have information that might be profitable to hackers or other data miners. You have a responsibility to protect them, and the best way you can do that is to protect your blog.

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Christina Sullivan


Dezembro 16, 2015

Como Campanha férias de Trind conversão a longo 30%

Looking to grow your email list for your business? Executando um concurso de Facebook é uma ótima maneira de fazê-lo, especialmente quando você tem um público ativo e engajado.

Isso é exatamente o que Trind did leading up to the holidays. Read on to see how they launched a successful social giveaway app.

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Brad Friedman


Novembro 11, 2015

Quando postar no Twitter

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Pam Dyer


Novembro 10, 2015

Otimizar seus posts no LinkedIn, Facebook, Chilro, Pinterest e Mais


Criar um grande conteúdo não é suficiente.

Se você quer que as pessoas para compartilhá-lo, você deve considerar a dinâmica de cada uma das suas redes sociais e otimizar suas mensagens para cada. Isso vai maximizar a partilha e ajudá-lo a construir a sua marca, se envolver com seus clientes-alvo, create brand ambassadors, e, finalmente, melhorar a aquisição de liderança e vendas. Na falta de polonês suas mensagens significa que o seu conteúdo não será compartilhado tanto, limitando a sua capacidade de crescer o seu público.

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Pam Dyer


Novembro 5, 2015

Como fomentar um Cohesive Marca Social Media

Cohesive Social Media Brand

Você está usando o marketing de mídia social para estender o alcance de sua marca?

Se assim, provavelmente você está usando mais de uma plataforma. Chilro e Facebook são os mais proeminentes redes sociais, but others like Pinterest, Google , LinkedIn, YouTube, e Instagram are very valuable channels as well. When you’re managing multiple profiles, é vital para apresentar uma mensagem de marca coesa e consistente em todos eles. Se não, você corre o risco de criar confusão marca e divulgação de mensagens contraditórias para o seu público.

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Kevan Lee


Novembro 4, 2015

O Quê 1 Milhões de tweets nos ensinou sobre como as pessoas Tweet sucesso [Infográfico]

Tweet Successfully

Dado 140 caracteres, como você pode fazer a maioria absoluta de cada palavra, hashtag, e link em um tweet?

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