October 28, 2013 | By Bryan Kramer | No Comments">No Comments
As humans, we share stories of experiences that have a positive, neutral or negative impact on something that triggered us to take action. Having a communications degree, I remember studying the variables involved in how communication is delivered and came to the same conclusion now as I did in college; people drive interest about any topic through their sincerity in how they tell their stories.
July 18, 2013 | By Bryan Kramer | One Comment">One Comment
An actor gets noticed. A start-up gets acquired. An agency, like the famed Crispin Porter + Bogusky upon launching their ground-breaking anti-smoking “Truth” campaign. Even Justin Bieber, whose YouTube video skyrocketed him to stardom.
All coined “overnight success” for their accomplishments. Even in business, Apple became an “overnight success” more than once, when the right person and going back to the formula was reapplied to launch them into juggernaut status once again.
April 10, 2013 | By Bryan Kramer | 6 Comments">6 Comments
Too many companies treat social media as if it’s a one-way conversation. They set up Twitter and Facebook accounts and then start pumping out updates.
But guess what? Your followers, fans, friends and customers are talking back.