他们都笑了，在我们的小企业，当我们推出了Facebook的比赛，直到我们增加 900 在不到新的粉丝 4 周并预订我们的小建立稳固的 3 天直...现在，他们都对敲门想知道我们是如何做到的!

该 第一 要了解的是，它的 不 有关 技术 (对不起Heyo). 很好, 还有就是技术的一个非常重要的组成部分太, 但更多的后来.

很多企业往往把重点 90% 他们对技术方面的努力，只花 10% 他们在起草提议和规划工作 & executing key sequences in the launch strategy. Truth is, 您需要翻转，大约花大部分的精力放在各具特色报价 & 推出策略.

所以, 在这篇博文，您将了解 7 必须具备取得成功的结果你的Facebook大赛启动需要推出战术.

这似乎是随处可见在Facebook, 有人正在运行一个竞赛或赠品来拿奖最近.

在很多企业主心中的最大的问题是“难道这些疯狂的恶作剧严重到足以被认为是我们的营销战略的一部分，它会产生我们所追求的真正带来更多的线索和客户的结果?”

答案是 - “这取决于”......你如何启动它是.

There are a ton of these facebook contests that are not achieving the desired results. It usually has to do with one of these factors;

1. 合适的报价 (奖品)
2. 正确的受众 (谁想要/人需要的奖金，帮助他们实现自己想要的结果)
3. 促进良好 (推出测序, 流量生成, 有用的内容, 容易进入)

当您启动您的Facebook的比赛，我要解释的方式, 你就放心了很大的成效，就像这一个;

该 7 最重要的战术来发动成功的Facebook大赛

#1 Pre-determine Main Goals of the Contest

Establish your specific desired results in advance. Set targets for what you want to achieve and select an appropriately targeted prize. Document where you are at right now. You can just take a few screen shots of your Insights data. Potential goals could include;

• 构建风扇 & 订婚
• 建立一个电子邮件列表
• 搭建短信营销移动文本列表
• 拿在手的前景面前你的内容，帮助他们实现自己的目标
• 推进新报价, 产品或活动 - 每周新政, VIP计划, 新产品推出, 销售活动

#2 Partner with a good App Builder

这有点不言而喻, but ensure you partner with one of the fantastic Tab App Builder platforms. Remember it’s against Facebook TOS for Promotions to run a contest on your open wall. You will need to build a landing page inside of your tab apps. There are tons of App Builder platforms out there to choose from, but make it easy on yourself. Don’t get caught up in evaluating all the various platforms or you will never get to your launch. The biggest criteria here is to use one that is quick and easy to deploy because once you get hooked on launching these contests, you will want to do more of them and so you want to be able to launch them quickly. I have used at least a half dozen different platforms, 但我总是回来Heyo其拖n个墨滴易于使用的仪表板, 为你做的模板, plus the ability to save your work as a template to be used over again. I also like the fact that you can enable a mobile app within seconds just by utilizing the tab app you already created in Facebook. Plus the team at Heyo is amazing with support and a constant supply of ideas on how best to use their technology for your business …in other words, they are a software company that doesn’t get caught up in their software features alone. It’s not about the Technology and Heyo lives that every day.

#3 Map out the Contest Funnel Flow Chart

我把这种餐巾纸蓝图邓肯甜甜圈回 (或者蒂姆霍顿的，如果你是从加拿大, or Starbucks if you like the latte’s but then you likely won’t be able to afford to promote your contest if you drink latte’s all day at Starbuck’s 😉 This should be a simple diagram outlining where you will find your prospects, 瞄准, 大赛登陆页面, and follow up email. You may actually have more than one of these funnels per contest. Launch your contest and then monitor it closely for the first few days. Record your conversions and track how well your funnels are converting. Tweak them to increase the conversions or throw them out entirely if they are not achieving the desired results you outlined in step #1 以上.

#4 Launch Phases

• 发射前的景点相 (交通)
• 发射前知道, 如 & 信任阶段 (蜂鸣器)
• 发射 & 采取行动阶段 (发射)

I like to refer to the first phase as foreplay. You build up the excitement and anticipation so much they can’t stand it anymore. You can and should advertise during this phase, 但基本上在此阶段, you are just going to attract your ideal target audience by being cool to them and sharing great content that helps them get closer to their desired goals. Once you start getting some engagement with your Fans and content, 你甚至可以要求他们做一个快速调查，你可以暗示一些令人兴奋的来了，你想他们回答几个简单的问题，所以你可以确保你给他们，他们在此期间下一个令人兴奋的事情需要什么你正在计划为他们做.

在第二阶段中, 你可以让他们知道你将告诉大家一个秘密，明天，只有他们会知道 (让她们感到很特别, 重要的和排他的). Then you tell your Fans about the Contest that is coming up real soon but not launched yet. Have them guess what the prizes might be. I love to put up a quick landing page with an email opt-in at this time (记得, 你可以非常快，现在你有Heyo做这些登陆页面), called “The Early Bird Notification”. 基本上, you just let them know that you will be opening the Contest early just for your Fans but they need to sign up for it. You can even give them a little token prize as appreciation for signing up to the Early-Bird List. Now your Fans will self-define themselves for you as to who would be your early takers. 然后 24 启动赛前小时, you can email them to go enter. This way you build a big momentum right out of the gate. Often times with these type of promo’s nobody wants to be first and if you launch your contest prematurely, you might have a quiet landing page that nobody’s entering. It’s a psychological thing, we all like excitement but we want to know that other people think it’s good too before we take the leap …”herd mentality” I suppose. Feel free to use various social triggers here too like scarcity, 保密, 神秘, exclusivity. People can’t resist …they want to be seen by their peers as the first ones to discover something amazing, 他们想感觉特别, & 他们希望别人看到他们作为知识渊博.

现在, in the last phase you will go ahead with your public launch of the Contest. Make sure to use multiple modality & media to send as many people to your Contest landing page as possible. Big momentum is still important here …you don’t want to lose the great buzz you’ve got going from your first two phases. I like to refer to this phase as the “Brushfire marketing” approach. If you get your message out to several different places at the same time as you have all your early-birder’s entering the contest, you will build a giant fire… a tidal wave of momentum on your first day of a launch. It just makes the rest of your contest go smooth when you know you’ve already hit your numbers on opening day right!

#5 推广它 & Advertise it

这一次去的启动阶段, but it’s important to emphasis this tactic. If you have done your homework in the first couple of launch tactics, then you should have a decent amount of buzz happening organically and the conversions to contest entries will be going well. Now is the time to amp up the volume. When you pay to promote your Facebook Contest, you will send it through the stratosphere. When you have all this buzz and engagement level happening on your Page, now is the time to generate some new fresh prospects into Fans. The ads I find most effective for this tactic are Page Post Ads …try it, 你会喜欢它.

#6 使它成为现实 –

Try to record a few videos of what’s happening at your business at various points throughout the contest launch. People have a natural curiosity to know what’s the inside scoop through the eyes of other people …we are just inherently nosy I guess …why do you think Reality TV Shows work so well. So let them see what’s going on behind the scenes. This will pump up the know-like-trust factor too. Definitely record a video of you doing the Contest drawing. The worst thing about all these contests is that a lot of businesses don’t award a prize or worse yet, give the prize to an insider. People want to know that your contest is real and that you are honest so show em. I guarantee you; the next time you run a contest will be even bigger. Sometimes people don’t participate but they watch from the sidelines the first time because they don’t want to join in and look stupid the first time …if they watched it the first time, they’ll be back to enter the next time. Here’s the real kicker. After announcing the prize winners, make sure you do a posting about it with the video and run a paid promotion on it to make sure everyone sees it. Then bring the winners in to receive their winnings and do a video and photo op …make an event out of it and make them feel special. Then post that and pay to promote it so everyone sees it. Your cool factor just went through the roof.

#7 后期比赛提供帮助赚钱 - 现在，大家都在嗡嗡你的Facebook页面上，你只要给他们一个整体吨伟大的东西，帮助他们, it’s ok if you would like to give them an offer. A really fantastic way to do this is to use the new Facebook ads feature to upload the email list you just built for the Contest into your Facebook ads dashboard and advertise the promo offer just to them. Make sure to customize the headline with something like “Entered XYZ Contest? You might also like this…” They will think you are talking directly to them (因为你) only it’s through a promoted Facebook ad. You can also email your list and place a post (图片 & 视频作品最好) on your Facebook wall. The other type of paid promotion that works like gang busters here, is to do a Facebook Offer. Just make sure to check off that you will promote it later so you can set it up to run continuously with proper targeting. You can announce the winners and ask everyone to congratulate them. 但是，嘿, you also have this fantastic special surprise for everyone else too. Your offer can be a consolation prize where they get a discount on a new product you have or give them some extra special bonus if they buy before a certain date. Just make sure this offer is a special one just for your facebook contest participants to show them the love. So now they feel extra super special & 不让了，因为他们没有赢得比赛的Facebook ......每个人都是赢家!

PS: That tiny little business that was mentioned in the title headline at the beginning of this post was a real business. It was a brand new restaurant in a crappy little plaza with hardly any pass-through traffic to speak of. They ran a little contest with a free appetizer and entre for 4 周. Then at the end of the 4 周, they promoted a special Valentines dinner offer to those Fans. Needless, 说他们卡住的地方 3 独立的休息的那天晚上，不得不添加 2 more days to the offer to accommodate the demand. They built up over 900 在他们的Facebook页面的球迷加了一个邮件列表 400 现在任何时候，他们希望推动一个新的报价, 他们只需点击发送和的地方是每次装.

见面肖恩 - 约翰斯顿

About the Author >>
Shane is a Coach, Speaker & Online Product Launch Expert who is the founder of Raw & Real Marketing Group. He has been featured in CIO Magazine and is currently working on a new project with Mashable for an online Reality Show type Blog series entitled “Social Media Marketing Eye for the Small Business Guy in which they select a Business Owner who needs a marketing makeover and then check back on the results after 6 周. Shane’s specialty is using Facebook Contests to build up buzz for a product launch. You will find him most often, passionately helping his Fans & Clients on Facebook at www.AttractionMarketingFanPage.com