Ils ont tous ri de notre petite entreprise quand nous avons lancé un concours Facebook jusqu'à ce que nous avons ajouté 900 Nouveaux fans en moins 4 semaine et avons réservé notre petit établissement solide pour 3 days straight …Now they’re all knocking on the door wanting to know how we did it!

Le numéro un chose à comprendre est que ce est PAS sur la technologie (Désolé Heyo). Bien, il est un élément très important de la technologie trop, mais plus sur cela plus tard.

Beaucoup d'entreprises ont tendance à se concentrer 90% de leurs efforts sur la technologie et ne dépenser 10% de leurs efforts dans l'élaboration de l'offre et de la planification & executing key sequences in the launch strategy. Truth is, vous devez retourner et que près de passer la plupart de vos efforts sur l'artisanat de l'offre & stratégie de lancement.

Si, dans ce blog, vous apprendrez au sujet de la 7 must-have tactiques de lancement nécessaires pour obtenir de bons résultats pour le lancement de votre concours Facebook.

Il semble que partout où vous regardez sur Facebook, quelqu'un a lancé un concours ou Giveaway de gagner un prix récents.

La grande question sur un terrain de l'esprit des propriétaires d'entreprise est "Est-ce que ces manigances fous suffisamment graves pour être considérés comme un élément stratégique de notre marketing et il produire les résultats que nous sommes après pour apporter réellement dans plus de prospects et clients?"

La réponse est - «ça dépend» ... sur la façon dont vous le lancez qui est.

There are a ton of these facebook contests that are not achieving the desired results. It usually has to do with one of these factors;

1. Bonne offre (prix)
2. Droit public (les gens qui veulent / besoin le prix pour les aider à atteindre leurs propres résultats escomptés)
3. Ainsi Promu (le séquençage de lancement, génération de trafic, contenu utile, facile d'entrer)

Lorsque vous lancez votre Facebook conteste la façon dont je me apprête à expliquer, vous serez assuré d'excellents résultats comme celui-ci;

Le 7 La plupart Tactics important de lancer un concours Facebook réussie

#1 Pre-determine Main Goals of the Contest

Establish your specific desired results in advance. Set targets for what you want to achieve and select an appropriately targeted prize. Document where you are at right now. You can just take a few screen shots of your Insights data. Potential goals could include;

• Construire fans & engagement
• Construire une liste d'email
• Construire une liste de texte pour mobile marketing SMS
• Obtenez votre contenu en face des lots de perspectives pour les aider à atteindre leurs objectifs
• Promouvoir une nouvelle offre, produit ou événement - Offre hebdomadaire, Programme VIP, lancement de nouveaux produits, Les ventes de l'événement

#2 Partner with a good App Builder

Cela va un peu de soi, but ensure you partner with one of the fantastic Tab App Builder platforms. Remember it’s against Facebook TOS for Promotions to run a contest on your open wall. You will need to build a landing page inside of your tab apps. There are tons of App Builder platforms out there to choose from, but make it easy on yourself. Don’t get caught up in evaluating all the various platforms or you will never get to your launch. The biggest criteria here is to use one that is quick and easy to deploy because once you get hooked on launching these contests, you will want to do more of them and so you want to be able to launch them quickly. I have used at least a half dozen different platforms, mais je reviens toujours à Heyo pour son glisser n drop facile à utiliser le tableau de bord, fait pour vous des modèles, plus the ability to save your work as a template to be used over again. I also like the fact that you can enable a mobile app within seconds just by utilizing the tab app you already created in Facebook. Plus the team at Heyo is amazing with support and a constant supply of ideas on how best to use their technology for your business …in other words, they are a software company that doesn’t get caught up in their software features alone. It’s not about the Technology and Heyo lives that every day.

#3 Map out the Contest Funnel Flow Chart

Je appelle cela le dos Dunkin Donuts d'un schéma directeur de serviette (ou Tim Horton si vous êtes du Canada, or Starbucks if you like the latte’s but then you likely won’t be able to afford to promote your contest if you drink latte’s all day at Starbuck’s 😉 This should be a simple diagram outlining where you will find your prospects, ciblage, Concours de la page d'atterrissage, and follow up email. You may actually have more than one of these funnels per contest. Launch your contest and then monitor it closely for the first few days. Record your conversions and track how well your funnels are converting. Tweak them to increase the conversions or throw them out entirely if they are not achieving the desired results you outlined in step #1 dessus.

#4 Launch Phases

• Pré-lancement activité Phase (Trafic)
• Pré-lancement savoir, comme & phase de la confiance (Bourdonnement)
• Lancer & prendre phase d'action (Lancer)

I like to refer to the first phase as foreplay. You build up the excitement and anticipation so much they can’t stand it anymore. You can and should advertise during this phase, mais, fondamentalement, pendant cette phase, you are just going to attract your ideal target audience by being cool to them and sharing great content that helps them get closer to their desired goals. Once you start getting some engagement with your Fans and content, vous pouvez même leur demander de faire une enquête rapide où vous pouvez faire allusion à quelque chose d'excitant à venir et vous aimeriez qu'ils répondre à quelques questions rapides de sorte que vous pouvez vous assurer que vous leur donner exactement ce dont ils ont besoin au cours de cette prochaine grande chose passionnant vous envisagent de faire pour eux.

Dans la deuxième phase, vous pouvez leur faire savoir que vous serez dites à chacun un secret que demain seulement ils vont connaître (leur faire sentir spéciale, importante et exclusive). Then you tell your Fans about the Contest that is coming up real soon but not launched yet. Have them guess what the prizes might be. I love to put up a quick landing page with an email opt-in at this time (rappeler, vous pouvez faire ces pages d'atterrissage très rapide maintenant que vous avez Heyo), called “The Early Bird Notification”. Fondamentalement, you just let them know that you will be opening the Contest early just for your Fans but they need to sign up for it. You can even give them a little token prize as appreciation for signing up to the Early-Bird List. Now your Fans will self-define themselves for you as to who would be your early takers. Puis 24 heures avant le lancement du concours, you can email them to go enter. This way you build a big momentum right out of the gate. Often times with these type of promo’s nobody wants to be first and if you launch your contest prematurely, you might have a quiet landing page that nobody’s entering. It’s a psychological thing, we all like excitement but we want to know that other people think it’s good too before we take the leap …”herd mentality” I suppose. Feel free to use various social triggers here too like scarcity, secret, mystère, exclusivity. People can’t resist …they want to be seen by their peers as the first ones to discover something amazing, ils veulent se sentir spéciale, & ils veulent que les autres de les voir aussi bien informés.

Maintenant, in the last phase you will go ahead with your public launch of the Contest. Make sure to use multiple modality & media to send as many people to your Contest landing page as possible. Big momentum is still important here …you don’t want to lose the great buzz you’ve got going from your first two phases. I like to refer to this phase as the “Brushfire marketing” approach. If you get your message out to several different places at the same time as you have all your early-birder’s entering the contest, you will build a giant fire… a tidal wave of momentum on your first day of a launch. It just makes the rest of your contest go smooth when you know you’ve already hit your numbers on opening day right!

#5 Promouvoir & Advertise it

Celui-ci va de pair avec la phase de lancement, but it’s important to emphasis this tactic. If you have done your homework in the first couple of launch tactics, then you should have a decent amount of buzz happening organically and the conversions to contest entries will be going well. Now is the time to amp up the volume. When you pay to promote your Facebook Contest, you will send it through the stratosphere. When you have all this buzz and engagement level happening on your Page, now is the time to generate some new fresh prospects into Fans. The ads I find most effective for this tactic are Page Post Ads …try it, vous l'aimerez.

#6 Faire la différence –

Try to record a few videos of what’s happening at your business at various points throughout the contest launch. People have a natural curiosity to know what’s the inside scoop through the eyes of other people …we are just inherently nosy I guess …why do you think Reality TV Shows work so well. So let them see what’s going on behind the scenes. This will pump up the know-like-trust factor too. Definitely record a video of you doing the Contest drawing. The worst thing about all these contests is that a lot of businesses don’t award a prize or worse yet, give the prize to an insider. People want to know that your contest is real and that you are honest so show em. I guarantee you; the next time you run a contest will be even bigger. Sometimes people don’t participate but they watch from the sidelines the first time because they don’t want to join in and look stupid the first time …if they watched it the first time, they’ll be back to enter the next time. Here’s the real kicker. After announcing the prize winners, make sure you do a posting about it with the video and run a paid promotion on it to make sure everyone sees it. Then bring the winners in to receive their winnings and do a video and photo op …make an event out of it and make them feel special. Then post that and pay to promote it so everyone sees it. Your cool factor just went through the roof.

#7 Post-Concours Offre pour aider monétiser - Maintenant que tout le monde est en pleine effervescence sur votre page Facebook et vous venez leur a donné toute une tonne de trucs formidables pour les aider, it’s ok if you would like to give them an offer. A really fantastic way to do this is to use the new Facebook ads feature to upload the email list you just built for the Contest into your Facebook ads dashboard and advertise the promo offer just to them. Make sure to customize the headline with something like “Entered XYZ Contest? You might also like this…” They will think you are talking directly to them (parce que vous êtes) only it’s through a promoted Facebook ad. You can also email your list and place a post (photos & travail de la meilleure vidéo) on your Facebook wall. The other type of paid promotion that works like gang busters here, is to do a Facebook Offer. Just make sure to check off that you will promote it later so you can set it up to run continuously with proper targeting. You can announce the winners and ask everyone to congratulate them. Mais bon, you also have this fantastic special surprise for everyone else too. Your offer can be a consolation prize where they get a discount on a new product you have or give them some extra special bonus if they buy before a certain date. Just make sure this offer is a special one just for your facebook contest participants to show them the love. So now they feel extra super special & ne laisserons pas tomber parce qu'ils ne ont pas gagné le concours de facebook ... tout le monde est un gagnant!

PS: That tiny little business that was mentioned in the title headline at the beginning of this post was a real business. It was a brand new restaurant in a crappy little plaza with hardly any pass-through traffic to speak of. They ran a little contest with a free appetizer and entre for 4 semaines. Then at the end of the 4 semaines, they promoted a special Valentines dinner offer to those Fans. Needless, à-dire qu'ils coincé l'endroit pour 3 salon séparé est ce soir-là et a dû ajouter 2 more days to the offer to accommodate the demand. They built up over 900 Fans sur leur page Facebook, plus une liste de courriel de plus de 400 et maintenant chaque fois qu'ils veulent promouvoir une nouvelle offre, ils suffit de cliquer et envoyer et l'endroit est bondé chaque fois.

RencontrerShane Johnston

About the Author >>
Shane is a Coach, Speaker & Online Product Launch Expert who is the founder of Raw & Real Marketing Group. He has been featured in CIO Magazine and is currently working on a new project with Mashable for an online Reality Show type Blog series entitled “Social Media Marketing Eye for the Small Business Guy in which they select a Business Owner who needs a marketing makeover and then check back on the results after 6 semaines. Shane’s specialty is using Facebook Contests to build up buzz for a product launch. You will find him most often, passionately helping his Fans & Clients on Facebook at www.AttractionMarketingFanPage.com