很好, 它从来没有那么容易. The good news is that identifying the words that increase conversion rates the most is not a shot in the dark. 营销人员一直在执行A / B测试多年,模式已经出现了,你可以利用. 大多数人认为他们是免疫 “强大的话”, but it holds true that the persuasive power of certain words does indeed shift behaviors no matter how stubborn the person.
I am a seasoned chief marketing officer. I went to an Ivy League college, 有来自沃顿商学院的工商管理硕士学位, 作为一个数十亿美元的发行商CMO服役多年, 以及最近, 担任过主要的技术顾问的CMO.
然而就在几年前, 我也对我的方式过时. 你看, 几乎所有我学到, 没有, and experienced as a marketer was wrong. I was analog in a digital world. 我往往比分析更有创意. 内容营销是勉强我的雷达屏幕上, 更不用说内容营销的最佳实践.
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