Let’s be 100% honest with each other here. No one ever goes on first dates because they’re fun. Sometimes they’re okay, but often they’re kind of awkward and nerve-wracking.
In the best case, both landing pages and first dates are just the beginning of a wonderful, long-term arrangement. Bear with me, but let’s talk about how collecting data through landing pages is really a lot like the first time you go to dinner and movie with someone.
You know your company can’t afford to ignore therise of mobile technologieswhen it comes to marketing your products or services and to better understanding your customers.
But what do you do when your marketing department isn’t on board just yet? It’s a tricky issue because you’re talking about a serious shift in culture in order to make the most of the mobile opportunity. Here are five steps to get the right conversation started.
Think with me for a second about the last website you visited.
Why did you go there in the first place? And what did you end up actually doing?
Websites today are like Golden Corral – there’s all that gorgeous food, but if you eat too much, you’ll get an ulcer.
Too many buttons (not to mention a million social sharing widgets)
Lots of distractions and shiny objects
Lots of clutter – 优惠券, meet the team, product page, company info, shopping cart
People are getting tired of the mess. 今天, it’s all about giving the visitor an incredible user experience when they land on your page. So it’s time we all take a step back, breathe deep, and rethink our landing page designs.
Read more to learn how the 3 F’s of landing page design can radically retain your website visitors and increase your conversion rates…
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