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Social Media Marketing for Business

Jim Risner

Da

Marzo 14, 2013

R.I.P Google Reader

Ultime notizie provenienti da Google questo pomeriggio, e per gli appassionati di Google Reader, appare scoraggiante.

Per coloro che hanno scelto di stabilire la residenza sotto una roccia, Google Reader è uno dei più noti i feed del web attraverso la quale gli utenti possono estrarre i contenuti da varie fonti in giro per internet.

Citando un calo utenti, Google ha annunciato questo pomeriggio per spegnere le luci dello stadio sul suo popolare feed RSS app luglio 1st.

R.I.P. Google Reader

Da 2005, Google Reader has gathered an almost cult like following. User’s have cited it’s ease of use and simple tools as the reason the app has risen to almost mythical status. It would be no surprise to us if later today we see pictures coming out of Mountain View, Google’s hometown, of fans clad in Google merchandise lighting candles and singing songs in a mourning of their dearly loved Google Reader.

The move to shut down Google Reader comes in the wake of Google’s “Spring Cleaning” during which the technology juggernaut plans on streamlining some of the services and applications in its repeteur. Google Senior Vice President Urs Holzle was the first to comment on the axe of the reader, and since his announcement, the public outcry has been astronomical.

Proprio oggi, there have been multiple Facebook groups and petitions created, the most popular of which has 46,000+ seguito, demanding the return of the beloved Reader. While this does bode well for Google’s brand equity, the massive public outcry is likely to fall on deaf ears.

On July 1st, 2013, the world will see the plug pulled on Google Reader. While this is indeed a sad announcement, Google didn’t become a technology superstar by accident. By this time next year it is likely we will be discussing all the great features of Google’s latest and greatest app, with the death of Google Reader being nothing more than a faint memory.

For now though however, we mourn the loss of one of the greatest RSS feed applications to ever hit the Internet. To the legendary Google Reader, Goodnight sweet prince.