如何理解和对任何社交网络最大化您的关爱
十月 20, 2015 | 由 灰阅读 | 没有评论"＆GT;没有评论
你有没有想过，有多少比例的人真正看到你的Twitter或Facebook的帖子?
该数据显示了它可以是 低至 2%.
这与我们在缓冲区的发现行 - 平均我们 10 最新的Facebook的职位已经达到约 2.4% 我们的球迷与我们的最高到达后所看到的 5.25%.
当你努力工作， 制作和分享精彩内容, 这将会是巨大的，如果人们可以看到它! 我很高兴能分享一些事情，我们已经找到了可以帮助您的内容突破，吸引更多的 你的粉丝 通过任何社交网络.
你想让更多的人看到你的社交媒体帖子? 请继续阅读我们的一些最好的提高你的范围秘诀.
首先第一件事情: 什么是达到?
在讨论范围, 这之间的区别很重要 潜力reach and 实际 reach as they tend to be vastly different numbers.
1. 潜在影响
潜在影响是观众你的内容有可能达到以总跟随数.
例如, 如果你有 3,000 Twitter的追随者, 你的潜在影响将是 3,000.
在 缓冲 我们也考虑到任何人接触不到的地方谁次转发您的帖子. 例如, 如果你有 3,000 追随者和别人谁转推你拥有 2,000 追随者, 你的潜在影响将是 5,000.
下面是我们如何显示在潜在影响的一个例子 缓冲区分析:
2. 实际能达到
您的文章的实际范围通常比你的潜在覆盖率低了不少. 这个数字告诉你有多少人真正看到你的文章在他们的Twitter时间线或 Facebook的新闻饲料, 例如.
其他条款这个统计包括印象和看法.
为了让你的这个现实世界的例子, 在缓冲区我们 Facebook页面 刚刚结束的潜在影响 40,000 人 (所有谁已经喜欢我们网页的人). , 然而, 你可以在下面的图片中看到, 我们的岗位实际能达到低很多 (我们的职位达到通过Facebook平均每天2000-3000总人).
提高您的达成任何社交网络
每一个社会网络是不同的，当它涉及到提高你的范围. 例如, 这对Facebook的工作以及具体战术并不一定在Twitter上获得成功，以及.
有, 然而, some universal methods that will that can help you on any network and I’d love share three with you now:
实验
当詹姆斯·戴森发明了他的第一双气旋吸尘器, 他花了 15 岁月 创造 5,126 失败的版本 之前，他做了一个工作.
如果没有多年的实验, 戴森就永远不会建立了一个数十亿美元的公司了他的吸尘器的背面.
社交网络是完全一样的. Without trial and error you may find yourself struggling to figure out what content works specifically for you and what helps you reach the highest number of people.
Three experiments you can run today in under 5 分钟:
- 复制长度: 有一个 一切最佳长度在线, 然而, 在实验的名称，你可以尝试共享或长或短的帖子，看看他们对你的表现.
- 发布时间: 一时间，你最不希望, 可能最终会被 为您发布的最佳时机. 如果没有实验你可能永远也找不到了. 阿超简单的方法来测试不同的时间是建立在缓冲区的新发布时间表.
- 帖子类型: 许多社交网络提供的各类岗位 (图像, 视频, GIF), 试图混淆职位的类型大家分享，看看效果最佳.
措施
有句老话, “有什么不测定不能得到改善,” 它已经成为在营销的世界有点老生常谈. 但有很好的理由.
测量是任何营销活动的重要组成部分. It helps you keep a close eye on how you’re performing versus your targets and also goes a long way to helping identify ways you can improve.
如果你想增加任何社交网络上你的范围, 你可以开始测量更多的数据来帮助你确定什么是工作，什么可以改进.
听
在缓冲区中的一个 我们的价值观 是, “先听, 后来听多“. 由于考特尼解释 通过在开放博客:
[听] 涵盖了这么多: 作为真正感兴趣的是什么说 (没有重点，你会说什么回来), 监听的说了些什么深层含义, 提出正确的问题移动谈话向前和这么多.
听为说了些什么更深的意义的概念可以如此强大的市场营销以及.
By listening to what your audience talks about and paying close attention to what types of content they regularly share, 你可以开始建立，这将产生共鸣与这些人，并增加你的范围内容策略.
How to increase reach on Facebook
作为一个社会媒体经理，我曾经花了无数的时间与客户合作，试图最大限度地提高有机Facebook的范围.
有时, 与Facebook的更新算法往往, 有总是新的测试来尝试，看看有什么可以改进. 这个挑战的伟大的事情是，它激发创作灵感，帮助你尝试更多不同类型的岗位.
如何跟踪您的有机范围在Facebook
Facebook的见解可以给你这么多的宝贵数据, 包括每个帖子的范围，你在网页上所共享.
要查看你的范围, go to any Facebook page for which you are an admin and click the Insights link at the top of the page:
然后，一旦你在Facebook洞察, 在头上就到了帖子的选项，你会得到这个整洁的故障显示你的每一个岗位的覆盖面.
当你挖掘到的数据在这里, 密切关注后期的“类型”，你也许能看到一些趋势哪类岗位 (照片, 链接, 视频, 文本) 产生最多达到你的网页.
使用缓冲区
作为 真棒 或 业务 客户还可以通过跟踪您的Facebook帖子的范围 缓冲区分析.
要做到这一点头到您的 缓冲仪表板, 选择Analytics（分析）, 点击帖子, 然后选择最关爱 从下拉菜单.
缓冲器随后被大多数实现自动排序您的帖子. 下面是它的外观缓冲仪表板内:
3 前Facebook的提示
1. 优化目标
管理员与Facebook网页上 100 球迷们可以根据性别将更新, 关系状态, 教育状况, 年龄, 地点, 语言, 和利益.
这使您可以创建更加个性化, 为您的网页的观众超级针对性的帖子. 人们将更有可能参与并分享内容，如果他们觉得这关系到他们. 这种方法就是为什么Buzzfeeds的Hyper有针对性的内容是如此受欢迎.
下面的GIF显示你如何优化目标为你的Facebook页面的帖子:
如果要针对你的职位选择不显示, you may need to change a setting for your Page posts. 要做到这一点:
- 点击 设置 在你的页面的顶部
- 点击 新闻频道观众和能见度的帖子
- 单击以选中旁边的框 允许本页新闻频道的观众选择和岗位权限选项
- 点击 保存更改
2. 嵌入的帖子
嵌入Facebook的文章到您的博客内容可以是一个很好的方式，扩大范围. 通过这样做, 大家谁检查出你的博客文章也将能够看到并参与到你的Facebook帖子.
要嵌入一个职位, 点击在后上方右侧的下拉，然后选择“嵌入邮报”. 如果您没有看到这个选项的时候了, 您可能需要点击'查看更多选项“等待它出现.
作为例子, 这里是从我们的Facebook页面嵌入帖子里凯文解释了缓冲区 最佳的计时工具:
Find your best times to post, using Buffer’s optimal timing tool! Kevan shows you how 🙂
Posted by Buffer on Friday, September 25, 2015
3. Try different post types
On Facebook there are various types of posts you can share on your page. Some of the most popular post types that can affect your reach include: photo posts, link posts, video posts and text-only posts.
According to Social Bakers’ 2014–2015 analysis of 670K posts on 4,445 brand pages, the most effective post types for Facebook are now videos (which are on average reach 8.71% of fans), followed by text-only posts (5.77% of fans), and then links (5.29% of fans).The average organic reach for image posts is now at just 3.73%.
To give that data a little context, if you have 100 fans on your Facebook page, on average:
- Almost nine of your fans will see a video post
- Around 6 of your fans will see text-only posts
- 5 of your fans will see link posts
- And just under 4 of your fans will see an image post
How to increase reach on Twitter
Twitter says that marketers can hit an audience equal in size to 30% of their followers in a given week with consistent posting and without spending a dollar on Twitter ads.
A survey of 200 brands found that those that drive the highest organic reach on Twitter utilize one or more of these tactics:
- Leverage real-time cultural moments like live sports events, awards shows or trending conversations.
- Mention influencer usernames with large followings or high-volume hashtags in Tweets.
- Include auto-expanded photos or videos paired with short, conversational copy.
Let’s quickly dive into each of those tactics in a little more detail.
1. Leverage real-time
Twitter is amazing for conversations and content during real-time events and many brands have found success by leveraging real-time.
You may have seen the infamous Arby’s Tweet from the Grammys go viral or KitKat iPhone6 #bendgate Tweet. These examples show that if couple the right content with the perfect timing, your reach can go through the roof.
Real-time content can be amazing for your reach, but you should also carefully consider these two things before posting real-time content:
- Do you have a reason to join the conversation?
- Can you stay true to your brand?
Here’s a great example of real-time content from British Airways, who managed to keep their message on brand when the Royal Baby was born in the UK:
2. Mention influencers and hashtags
Influencers can really help amplify your content and increase your reach. By @-mentioning an influencer in one your Tweets, there’s a chance they’ll see it and retweet it, thus boosting your reach.
The best technique here isn’t to ask directly for retweets from influencers, but to create an awesome, relevant Tweet and mention them. If you can build a relationship with an influencer prior to mentioning them, you’ll also boost your chances of a share.
Hashtags can also greatly increase your reach, with Tweets that contain one or more hashtag being 55 percent more likely to be retweeted.
With Buffer analytics we’ll also show you how retweets increase the potential reach of your posts:
3. Photo and video
Twitter is increasingly becoming a visual network and adding photos and videos to your Tweets could help you greatly increase reach.
A Twitter study found that on average photos receive a 35% boost in Retweets and videos get a 28% boost.
The key to success on Twitter is consistency, while every individual Tweet may not reach all of your followers, a strategy focused on great content and consistent posting can help you boost reach.
How to increase reach on Instagram
Reach is hard to measure on Instagram, though with the release of their ads product and close links with Facebook hopefully we’ll be able to get more data in the not-to-distant future.
In the meantime, here are a couple of great ways to build up your audience and get Instagram content in front of more people.
1. User generated content
Ed Maughan, who recently built up an audience of 1,000 engaged Instagram followers in 14 days, encouraged people to tag their pictures with #discovercymru for a chance to be featured on his account.
This led to 300 posts being shared on the hashtag in 14 days, leaving Ed with plenty of fantastic, engaging content to share with his audience.
2. Hashtags
Much like Twitter you can use hashtags to help increase the reach of your content on Instagram. In fact, if you want to grow a following and increase your reach, hashtags could be your best bet.
You can check up-to-date stats on the most popular Instagram hashtags over at Websta.
How to increase reach on Pinterest
Did you know that, on average, the half-life of a single Pinterest pin is three and a half months? Fifty percent of visits to a pin happen after three and a half months of first posting.
If you can increase your reach on Pinterest you’re also likely to benefit from a web traffic boost as well — according to a recent Shareaholic study, Pinterest drives 5.06% of overall visits to sites around the web.
Here are two ways to increase your Pinterest reach:
1. Add Pin buttons to your blog
One of the best ways to increase your reach on Pinterest is to encourage sharing directly from your blog.
SumoMe has a great image sharer plugin to make your content easily shareable on Pinterest, Twitter and Facebook, and Pinterest has their own official Hover Pin It WordPress plugin.
2. Create eye-catching images
A study by Dan Zarella found that taller images get more shares on average on Pinterest.
The great news here is that you don’t need to be an amazing designer to create eye-catching images for Pinterest. Tools like Pablo make it super easy to design and create an image in 30 seconds.
With Pablo you can create perfectly sized, tall images for Pinterest and even add your own logo or watermark.
How to increase reach on Linkedin
On Linkedin you’ll typically reach around 20% of your following with each update you send.
To check your reach on Linkedin, visit your company page, click Analytics and your reach will be displayed.
Top LinkedIn tip: Post during business hours
If you want to reach more people with your content, then it’s best to publish it at the times they’re around. Data from Linkedin shows that their business times morning and midday, Monday through Friday.
If you’re looking to post consistently during business across the week you can use Buffer to save time and schedule your posts to go live each day of the week at the time you choose.
You can even add feeds from your favorite blogs to Buffer to speed up content curation and save yet more time.
Over to you
What are your top tips for increasing reach on any social network?
Have you found particular success with any tactics?
I’d love to hear your thoughts and learn from your experience in the comments below. Please feel free to drop in your thoughts or questions.
Thanks a bunch for reading!
Meet Ash Read
Content crafter at Buffer. I’m fascinated by storytelling, entrepreneurship, and travel. When I'm not writing, you'll usually find me on a football pitch or basketball court.
