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Social Media Marketing for Business

Mary James

九月 10, 2013

拥有一个CAPTCHA是杀你的转化率

九月 10, 2013 | 由 | 2 评论">2 评论

这是每一个企业的责任,使他们的网站用户友好的向他们的客户和观众. SEO teams play a great role in increasing traffic of your company’s website. 然而, most of their effort is put to waste, when web developers use CAPTCHA to make your website secure from attacks of spam. CAPTCHA is nothing but complete waste of time for your users. Many users find it extremely hard to navigate through pages that exhibit CAPTCHA options. The following pie chart will shows that as many as 61 互联网用户的百分比,当他们遇到CAPTCHA得到困扰.

captcha conversion rates pie graph

你会如何​​感觉, 当你进入一个页面,并面临着这样的问题 - “你的人?” The question is itself irritating. 您的Web开发人员总是会考虑CAPTCHA一个不错的选择, since it prevents spam from entering your inboxes. 然而, you cannot deny from the perspective of a business man that CAPTCHA is actually killing your conversion rates. It has been found that conversion rates can be increased by a margin of 3.2 当CAPTCHA从您的网站删除百分比.

Recently a group of disabled people have revolted against usage of CAPTCHA options on various websites. CAPTCHA is generally composed of jumbled up characters that appear in either wavy or hazy style. People with visual disability find it quite disturbing to make out any meaning from these jumbled up words. 据他们, 这些选项 从字面上 causing them to regret upon their visual imparity and feel sorry for their inability to see properly.

captcha conversion rates large eyes
CAPTCHA想正常的人有大眼睛

最近人甚至想出了音频CAPTCHA选项. 然而, this alternative is also not very convenient for the common masses. It has been observed that the audio CAPTCHA options sound very noisy. 他们是很难理解的,不能一气呵成破译. Since the voice module is a generated process, 它变得非常难的话来区分 1 或获得.

有效的反垃圾邮件软件系统被安装在您的处理器, you can actually prevent the chance of being attacked by any spam at all.

captcha conversion rates turned off

蓝色代表转换率不CAPTCHA

你有没有问过自己 - 如果有任何需要有一个CAPTCHA为您的网站? 否则, then start thinking. 你不能指望你的观众要经过CAPTCHA在每一个页面. This hurts the conversion rate drastically. It has always been noticed that viewers immediately leave a website whenever they come across any sign of CAPTCHA options.

即使你的博客的内容是一流的, it won’t get any comments or replies due to the single reason of CAPTCHA. If you really wish to make your website free from spam and at the same time want to get rid of annoying CAPTCHA options, 那么你就需要仔细阅读下面的选项 -

1. 它始终是更好地使用复选框, 而不是CAPTCHA选项. Such a option can be created through the means of JAVA script. 垃圾邮件机器人将永远无法勾选复选框, as it can be only viewed from the client’s perspective. 如果您在使用支持复选框, then it is better if you inform your viewers to switch on the java script before filling up the forms.

2. 不要问你的观众对输入的文字混乱, you can put up simple match questions in front of them, 例如 1+1 = ?. 这些款项可以由任何人来解决,并

3. 设置时间限制是非常有利的为您的网站. 平时, a human user will take time while filling out forms. 然而, spam bots do fill up forms in matter of seconds that makes them easy to detect. 有时间限制的选项,你可以过滤掉垃圾邮件程序保护人类.

您可以随时与你的SEO团队讨论更多地了解CAPTCHA替代品. It is better if you get rid of CAPTCHA as soon as possible, 去掉它们会带来巨大的利润为您的企业.

总结: CAPTCHA选项杀死你的网站转化率. It is better to kill CAPTCHA than hurting your business by making users feel annoyed.

Mary James

见面

Mary James is an expert on SEO related topics and has been contributing several informative writings toCompleteSEOService.com. You can come across the latest in SEO services by going through her articles.