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Social Media Marketing for Business

Dennis Yu

九月 26, 2013

在Facebook上有竞争力的间谍– 因为它不用深

九月 26, 2013 | 由 | 4 评论">4 评论

Facebook是比LinkedIn在许多方面做出更好的连接.

您不必支付那些讨厌的inMails或得到介绍转发– 不是我做过这个.

2013-09-24 16_39_46-(19) Nathan Latka's friends who work at Rackspace Hosting

之前,你不能轻易分辨出谁是既Heyo和BlitzMetrics的粉丝:

2013-09-24 15_45_27-People who like Heyo and BlitzMetrics

 

但现在,你甚至可以显示其中这些球迷也都来自纽约:

2013-09-24 15_53_10-People who like Heyo and BlitzMetrics and live in New York, New York
或者是谁 38 岁,像Heyo:
2013-09-24 15_54_11-People who are 38 years old and like Heyo

他们在听什么样的音乐?

2013-09-24 15_57_09-Musicians liked by people who like Heyo

但你并不需要成为一个管理员去拉这个数据.

这里有不断的联系:

2013-09-24 16_00_08-People who are 38 years old and like Constant Contact

做什么谁在雅虎工作的男同性恋者! 如?

2013-09-24 16_02_35-Interests liked by men Yahoo employ who are interested in men

你可以用它来更好地了解你的听众:

2013-09-24 16_04_06-Athletes liked by people who like small businesses

或者,也许刺探竞争对手:

2013-09-24 16_06_28-Interests liked by people who like ShortStack

而放大深一点:

2013-09-24 16_12_11-Interests liked by married people who like ShortStack

而更深层次的:

2013-09-24 16_12_55-Interests liked by married people who like ShortStack and live in San Francisco,

请链接这些together.You可以把这些利益和泵他们的权利回到Facebook的广告.

我们相信,在Facebook上极为相象观众的工具,基本上可以实现这个要求已经.

但是,如果你缩小太远, 有时你不拿回多少:

2013-09-24 16_15_58-Favorite interests of mothers of my friends who like Beer and Drunk driving

我希望能找到MADD球迷 (母亲反对酒后驾车) 谁也喜欢百威.

只是要小心,你不针对过于宽泛, since your highest converting traffic will be your own lists.Nothing says you can’t use 自定义受众群体 在随利率目标, 如 这里.

去给它一个镜头和回复回到这里与你发现了什么!

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见面

Dennis Yu is the Chief Technology Officer of BlitzMetrics, a digital marketing company which partners with schools to train young adults.

Dennis’s program centers around mentorship, helping students grow their expertise to manage social campaigns for enterprise clients like the Golden State Warriors, 耐克, and Rosetta Stone.

He’s an internationally recognized lecturer in Facebook Marketing and has spoken in 17 countries, spanning 5 continents, including keynotes at L2E, Gultaggen, and Marketo Summit.

Dennis has been featured in The Wall Street Journal, 纽约时报, 洛杉矶时报, 美国国家公共广播电台, TechCrunch的, 福克斯新闻网, CBS Evening News and is co-author of Facebook Nation – a textbook taught in over 700 colleges and universities.

He’s a regular contributor for Adweek’s SocialTimes column and has published in Social Media Examiner, Social Media Club, 调整你的商务, B2C, 社会新鲜, and Heyo.

He held leadership positions at Yahoo! and American Airlines and studied Finance and Economics at Southern Methodist University as well as London School of Economics. He ran collegiate cross-country at SMU and has competed in over 20 marathons including a 70 mile ultramarathon.

除了是一个Facebook的数据和广告怪胎, 你可以找到他吃鸡翅或玩飞盘在一个城市,你靠近.

您可以在dennis@blitzmetrics.com他联系, 他的博客, 或者在Facebook.