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Social Media Marketing for Business

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Kristen Vanstrom

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Settembre 29, 2016

6 Social Boo Boos That Limit Your Personal Brand

Settembre 29, 2016 | Da | 2 Commenti"& Gt;2 Commenti

If you want to make a living off your personal brand, you must cultivate digital authority. Naturalmente, you need to own the blogging and social sphere, as this is where most influencers live. Voi mosto have a Facebook, Cinguettio, LinkedIn, etc. You should also have a home for all your unique content (cough, cough: blog.) Failure to master these platforms will stunt your digital growth.

redhead girl in red tartan dress with money on pink background.

In aggiunta, the following social media boo boos will have you taking one step forward, three steps back. What’s the point of having a personal brand if you’re not making the most of every opportunity to engage? Run through this six point checklist, and make sure your efforts coincide.

1. La tua ‘about meis comatose.

Keep it short and sweet. Be interesting, but don’t tell your life story. Ricordare, the thesaurus is your friend. Spice up your bio with unexpected verbiage or a tongue in cheek anecdote. Per esempio, instead of calling yourself amarketing specialist,” givemarketing groupiea try. You want your brand to stand out. If your about me is blah, you’ll easily get lost in the mix. The wordsspecialist, insegnante, and consultantare boring and overused.

2. Your profile photo is unrecognizable.

Stop trying to be someone you’re not. Here’s a great rule to follow when snapping a new profile pic. Would your friends and family immediately recognize that as you? If your mother was scrolling through Facebook, and saw that photo, would she instantly be likeThere’s my son/daughter!” If your own mother thinks the photo is unrecognizable, everyone will.

Even on LinkedIn, your profile photo shouldn’t look stuffy. (Unless, for some reason, stuffy is your brand. Allora, rock the serious face.) Smile. Showcase your most natural self. Linea di fondo: make sure your mom knows it’s you. Don’t confuse your brand by using heavily filtered/altered pics.

3. You’ve got friends in low places.

If you went to my Facebook profile, and saw I was friends with one of America’s Most Wanted, you’d judge me. Don’t say you wouldn’t. In fact you might not want to do business with meor even be my friend. Most people would avoid someone with an association like that. E, if they’re notmight want to reconsider that friendship. D'altronde, if you’re aligning with key influencers, you’ll be considered an expert by association. Obviously it takes more than one social shout out, but if you constantly get retweeted by Seth Godin, you’re on the right track. More often than not, associate with digital thought leaders who will heighten your brand reputation.

4. You don’t know where your fans are.

Are you spending all your time on Twitter when Facebook boasts better engagement? Think carefully about how you divvy up your hours. Diciamo la verità. You can’t equally commit 8 hours a day to each social platform. Infatti, two might be pushing it. For this reason alone, know your audience. Where do they “vivere,” in a digital sense? In aggiunta, find out what platform gives the best return. If thousands of your followers migrate to Instagram, but there’s no real way to quantify referral traffic or income from this source, look for an alternative. I recommend maintaining a primary social presence on one of the top platforms; and then maintaining 1-2 other sources.

5. You regurgitate content.

Do you always share blog posts that aren’t your own? Are you re-gramming like a fiend? Although it’s always good to spread the love, you still need to create your proprio unique content. The digital world needs la tua voce. Contribute original content on a weekly basis; Proprio alla fine. Keep your content marketing efforts fresh. Per di più, use social media to build a marketing web of communication. Promote your email marketing list on Twitter. Run a Facebook ad to grow your text marketing list. If all your channels are working together in one uniformed fashion, your efforts to grow your digital community will offer an exponential return.

6. You don’t follow 2-3 consistent brand themes.

If people know you as a personal trainer, but you regularly post about politicsmight not be the best course of action. Everyone’s entitled to their opinion, but if you want to build a strong brand, you need to pick content themes. No one person can be an expert on 300 different topics. Attempting this does nothing for building authority. Do some soul searching. Ask yourself, “Where can I offer the most insight?” Raccogliere 2-3 topics that showcase your talent and experience. In generale, make sure these topics align or connect in some way. Per esempio, I might pick branding, commercializzazione di contenuti, and entrepreneurship as my three. Each one relates to the other. Don’t be too random. Per esempio, if you’re trying to brand yourself as a cake decorating, oil changing, opera singing expertyou might have a hard time pulling off that trifecta.


Now here’s a question. Why social media? How do these digital platforms boost your personal brand?

  • You can engage in real time. Indennità: Some channels now allow you to go live with your content. This is yet another reason to use social media for brand building.
  • It’s like a “voi” museum. Fans can get to know you at their own leisure.
  • The analytics are advanced. With Facebook specifically, you can see where your top followers live, how old they are, and what content they enjoy engaging with.
  • You can add and remove content as you please. Feel like an old post doesn’t represent you or your brand anymore? Go ahead and hitdelete.

Ricordare, owning the internet doesn’t have to be difficult. Ma, if you’re not giving social communities a solid effort, you won’t ever build an engaged and loyal following. You’ll experience low brand interest. People won’t care about what you have to say, and your message most likely won’t be consistent. Your social community is counting on you for an above average effort; don’t let them down. Whip your social media prowess into shape by avoiding those six boo boos.

Cassie Phillips

Da

Febbraio 10, 2016

Are You Doing Enough to Protect Your Blog on Social Media?

 

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Your blog is a more valuable possession than you might think. It is linked to hundreds or thousands of subscribers and readers, and all of them have information that might be profitable to hackers or other data miners. You have a responsibility to protect them, and the best way you can do that is to protect your blog.

Per Saperne Di Più

Christina Sullivan

Da

Dicembre 16, 2015

Come vacanze Campagna di Trind conversione a Sopra 30%

Looking to grow your email list for your business? Esecuzione di un concorso Facebook è un ottimo modo per farlo, soprattutto quando si dispone di un pubblico attivo e impegnato.

Questo è esattamente ciò che Trind did leading up to the holidays. Read on to see how they launched a successful social giveaway app.

Per Saperne Di Più

Brad Friedman

Da

Novembre 11, 2015

Quando per inviare messaggi su Twitter

Per Saperne Di Più

Pam Dyer

Da

Novembre 10, 2015

Ottimizza i tuoi messaggi su LinkedIn, Facebook, Cinguettio, Pinterest e Altro

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La creazione di contenuti non è sufficiente.

Se vuoi che la gente a condividerlo, è necessario considerare le dinamiche di ciascuno dei vostri social network e ottimizzare i tuoi post per ogni. Questo sarà massimizzare la condivisione e vi aiutano a costruire il vostro marchio, impegnarsi con i vostri clienti target, creare ambasciatori del marchio, e, infine, migliorare l'acquisizione di lead e vendite. Non riuscendo a lucidare i tuoi messaggi significa che il contenuto non sarà condiviso tanto, limitando la capacità di crescere il tuo pubblico.

Per Saperne Di Più

Pam Dyer

Da

Novembre 5, 2015

Come promuovere una coesiva Marca Social Media

Cohesive Social Media Brand

Si sta utilizzando social media marketing per estendere la portata del vostro marchio?

Se è così, probabilmente stai usando più di una piattaforma. Cinguettio e Facebook sono i più importanti social network, ma altri come Pinterest, Google , LinkedIn, YouTube, e Instagram sono i canali di grande valore come bene. Quando sei la gestione di più profili, è fondamentale per presentare un messaggio di marca coesa e coerente in tutti loro. Se non, si corre il rischio di creare confusione e la diffusione del marchio messaggi contrastanti per il pubblico.

Per Saperne Di Più

Kevan Lee

Da

Novembre 4, 2015

Che Cosa 1 Milioni di Tweets ci ha insegnato su come le persone con successo Tweet [Infografica]

Tweet Successfully

Dato 140 caratteri, come si può fare l'assoluto più di ogni singola parola, hashtag, e il collegamento in un tweet?

Per Saperne Di Più

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