Why Experiential Marketing and Social Media Go Hand-in-Hand

As technology progresses, new opportunities come with innovations in the field of digital marketing. Case in point: experiential marketing has become something that any business, grande ou petite, can take advantage of in the age of social media. What is this type of marketing, and how do we combine it with social media to create one-of-a-kind experiences for our customers?

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How Social Media Can Boost your SEO: The Organic Factor

It is a common misconception that your social media networking efforts won’t affect your search rankings. The misunderstanding occurred when Matt Cutts, the former head of the spam team at Google, stated that the Facebook likes and Twitter followers do not affect the search algorithm and search rankings.

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4 Social Media Tips to Build Customer Loyalty and Acquire Brand Advocates

Social media has immense power to interest and engage, and is without a doubt among the most powerful communication tools available today. The ability to reach out and directly engage with the target market gives brands the unique opportunity to establish personal connections and build relationships. It is this massive opportunity that has made social media so invaluable to companies.

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5 Things NOT to Write in Your Outreach Email

There are numerous Email Marketing Tips out there. But do you know what not to write in your outreach email? Lets start from the beginning.

Internet marketing is an extremely dynamic field, which is evident by the number of different tools, stratégies, and trends which are experiencing constant changes. Aujourd'hui, cependant, there is one type of marketing that is making huge waves. That honor belongs to influencer marketing. Influencer marketing is one of the most organic, and at the same time, most efficient ways of spreading word about your brand, driving traffic to your blog or website, boosting your conversion rates, and increasing your income as a result of all that.

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How Businesses Use Picture Messaging to Increase Brand Loyalty

Pictures really are worth a thousand words. Think of it this way. Which campaign would garner more attention: a text only offer or a text offer with an eye-catching image? We live in the age of impatience.

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5 Obsolete Tools Saved By The Internet (That You Should Be Using)

The digital age has seen a great increase in the rate at which established technologies become obsolete. As older technologies continue to fall by the wayside to make way for newer, more convenient and more efficient ways to do business, it becomes easy to overlook the many tools and resources that would have disappeared completely if not for the Internet.

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