5 Ways to Make the Most of Facebook Lead Ads

If you keep up with Facebook’s ever changing and growing ad platform, you may have noticed the Lead Ads option. Instead of sending potential sign-ups to a landing page and then hoping they follow through to fill out your opt-in form, you can collect their information right within Facebook. В маркетолога, I’m thrilled about this new convenience.

Here’s how you get started.

• Хит Create Ad.
• Then click Collect Leads for Your Business.
• Create your audience. The most important thing? Choosing specific targeting based on interests.
• Set a small daily budget. I recommend $10 to start. Затем, once the ad starts performing, you can scale accordingly. If you invest less than this, you might not see get an accurate representation of the ad performance.

Шаг 1: Create your lead ads form.

Keep it as simple as possible. Например, if you don’t need location information, then don’t ask for it. Only collect the bare minimum. If someone clicks on your form, and is hit with a bunch of fill-in-the-blanks, they’ll exit without submitting their information.

Например, let’s say you’re trying to grow your text marketing list. You definitely want to collect first name and phone number; at the bare minimum.

When setting up your lead ads form, Facebook also requires the inclusion of a privacy policy. This helps new sign-ups feel secure in submitting their information.

Шаг 2: Assign a relevant post-submission landing page.

Where do you want your sign-ups to go after submitting their information? Maybe you want to send them right to a sales funnel; in hopes of making a small sale. Или, maybe you just to direct them to a blog post packed with tons of helpful content. While you have their attention, make the most of this interaction.

Шаг 3: Choose an applicable graphic.

In my personal experience, editorial images yield the highest performance, as they give the user something to relate to. If people aren’t familiar with your company, using a branded image will do no good. People just won’t recognize the image, and will therefore keep scrolling. Because the Lead Ads charge based on impressions, this will skyrocket your cost per lead. The more your lead costs; the less money you make on the interaction. Однако; if chosen correctly, the lifestyle aspect of an editorial will capture more attention and lead to more sign-ups.

Шаг 4: Get right to the point with an irresistible headline.

Offering a bonus in exchange for information? Make that very clear. Don’t beat around the bush, as this could reduce the amount of interest in your ad. Например, let’s say you’re offering one free 30-minute consultation for all new opt-ins. For your ad headline, use something like “Первый 50 Sign-Ups Get a Free Consultation!” The first 50 portion creates a sense of urgency, while the word “бесплатно” always catches the attention of a potential opt-in.

Шаг 5: Set up an autoresponder series for all new sign-ups.

When it comes to marketing and customer relationship management, you always want to get the most bang for your buck. Don’t just collect an email address or telephone number and then call it a day. You want to build a relationship with this lead. Nurture each sign-up by taking them through a welcome series.

In this series, be sure to include the following.

• If there was an offer promised, deliver it immediately.
• Let them know what to expect, communication wise. Will you be emailing once a week? Каждый день? If they know what to expect, they’re more likely to stay on your list.
• Offer valuable information. A welcome series can also be treated like an educational funnel. Get sign ups comfortable with the language of your industry. Например, if I am promoting an info product called “How to Self Publish Your First Book in 60 Дней,” I might want to use the terms ISBN, крышка, paperback and manuscript in my welcome series. When you start familiarizing subscribers with the language of your industry, they will recognize an offer when it comes through.

Facebook Lead Ads provide a huge opportunity; as they simplify growing your list of contacts. Whether you’re collecting email addresses or phone numbers, this is definitely the way to go when looking to build a customer database. Once you collect this information, focus on nurturing your leads and segmenting according to predetermined factors.

When it comes to paid advertising in general, be sure to note the following rules.

• Keep your eyes on the ROI from day one. Even if your budget is small, you need to know how your marketing dollars are performing and what kind of return you’re getting.
• Split test different visuals, headlines, описания, и более. Однако, when testing one version against another, only test one element at a time. This prevents data from being skewed.
• Запомнить, Facebook Lead Ads charge based on the number of impressions. С учетом сказанного, eliminate any opportunity for unqualified views. Например, if you find that women 24-32 are responding best to your ad, tighten up your target audience.

Give Facebook Lead Ads a try for your business. It makes growing your list simple and convenient for the end user.

7 Ways to Get Customers to Promote Your Brand Overnight

The less you spend on marketing, лучше. That’s why Word-Of-Mouth marketing is still so highly sought after. Это, by definition, the oldest marketing method. It’s been around for centuries. We love talking about what we’ve bought, what we love, what we hate … just sharing our opinion in general helps us form an identity. Сейчас, Вопрос в том,: how do you capitalize on this human tendency? Как владелец бизнеса, you need to find a balance between encouraging customer feedback and straight up soliciting reviews.

Don’t think WOM has a place in your industry? Think again.

Некоторые top word of mouth marketing stats suggest the following.

• Customers who were acquired through social influences have a 37% higher retention rate.
• 72% of consumers say reading a positive review increases their trust in a business.
• Brands that leverage social influencers to spread their message are seeing up to a 10X increase in conversion rate.
• 92% of consumers trust recommendations from other people; more so than they do from brands.

Ready to rake in awesome customer reviews and churn up some word of mouth feedback? Learn these 7 tricks like the back of your hand, and put them into practice.

Offer an instant reward.
You’d be amazed at what people will do when an instant reward is on the table. Who wants to wait for their prize? Not me, that’s for sure. Например, if my hairdresser told me, right here right now, that I’d get $15 off my cut and color if I shared a selfie on Facebook and mentioned her in the photo, you better believe I’d do it. When comparing the 60 seconds it’ll take me to post that selfie to the $15 I’ll save, it’s definitely worth the effort.

Send out free product.
Give away free product in exchange for an honest review. Сейчас, to prevent disappointment, be very clear about what you expect. If you absolutely need the review in exchange for free merchandise, make this apparent. Type up an instructional note, and place it in the package before mailing it out. Your note might look something like this.

Thanks for agreeing to review our product!

• Please review the product within one week of receiving.
• Please post the review on your personal Facebook page, and tag us using @milliesoaps and #soapsbymillie.
• Be 100% honest. If you hate it, include constructive feedback in your review. Not only will your review help us promote the product, it will also help us understand how we can do better.

Задавайте вопросы.
Hop on Facebook, and ask for customer feedback. Post a product, and ask for fans to leave an honest review in the comments. This is probably the quickest way to drum up a bunch of buzz. In the middle of a customer crisis? Then wait it out. Doing this at the wrong time can encourage a ton of nasty feedback.

If you aren’t looking for product reviews, but want to gather a general opinion about your customer service or shopping experience, you can also ask questions along these lines.

“What can we do to make our shopping experience better? Comment below with suggestions.”

“We’re putting together our fall line! What would you like to see us carry?”

Run a contest.
Ask customers to share a photo on Facebook for a chance to win that product. Или, invite fans to tag people in an Instagram photo for a chance to win the pictured product. Прежде всего, focus on customer engagement. If you’re not regularly interacting with your social media fans, they won’t respond to this call to action. Be consistent, and focus on building a community. Если вы сделаете это, everything else will fall into place. People will be lining up, eager to post a rave review.

Pay customers for how to tutorials.
If you have an amazing product, customers will want to rave about it. They’ll want to show others how to use it and why they love it. Find your most active customers, and then see which are most involved in the DIY community. This will take a bit more effort on the customer end, so don’t be afraid to spend a little for this project.

Post something like this on social media.

“Are you Youtube savvy, obsessed with our roses, and looking to make some extra shopping money? We want to see how you use our product! We’re currently looking to hire 25 members from our DIY community to film how to tutorials. Email us at videos@sandysroses.com if you’re interested. We’ll reach out if it’s a good fit.”

Offer a promo code in exchange for a review.
You can email the promo, или text it out in the form of a mobile coupon. You can either operate on the honor system, meaning you send out the coupon first, and just encourage customers to share their feedback online or, you can walk customers through a funnel that only rewards them with a coupon when they’ve posted their review. Лично, the second option is the way I would go. People have good intentions, but if you leave the task open ended, it will get pushed to the wayside.

Create a referral program.
This might not technically happen overnight, but with a little work, a referral program can help you auto generate extra revenue and word of mouth reviews. Once put into place, this program will keep the review process somewhat automated. Before launching it, test it out at least a dozen times. The last thing you need is a faulty referral program. People expect to get paid for their referrals, and you want to iron out any kinks in your system so this can happen.

Так, чего же ты ждешь? Get to pushing that product, люди. Don’t lose sleep over high cost promotional methods. Вместо, loop your happy customers in, and ask for their honest feedback. That’s the quickest way to grow your business on a budget. Why spend thousands of dollars on so-so marketing methods when you don’t have to? Be smart with your spend, and you’ll be rewarded.