Het runnen van een Social Songfestival in 2016: Wat is er veranderd?

I did a search recently to find some good information about running social contests. The latest post I found through Google search was an article from July 2014, and most of the articles I found were from 2011 of 2012. Dat is ongeveer 30 jaar geleden in internet jaar. Digital marketing has evolved a great deal in the last five years, met sociale media verandert in een bijzonder snel tempo.

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3 Levers You Can Pull to Improve Your Online Sales Funnel

FACT: Marketing your product or service online is a numbers game.

No matter who you are as a business (e-commerce site, winkel, app developer, etc.), if you’re going to be marketing your business online, and especially if you’re going to be investing in paid advertising, you need to understand this very basic but important principle. Some will say that this is an oversimplification and that it doesn’t pay enough respect to the human aspects of making a purchase online (desire, emotie, trust, etc.). They’re right. But to really understand and internalize a principle, I find it helps to simplify…even to a near insane degree.

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