Social Media Marketing for Business

Trademark Antiques is a family-run business that was launched in the middle of the economic disaster of 2008 by passionate entrepreneurs.

Based in Lewisburg, PA, the company strives to provide only the highest quality antique and vintage jewelry to customers. They spend a significant amount of time curating Victorian and Art Nouveau era jewelry, along with work from later periods including the Georgian, Edwardian, Arts and Crafts, and Art Deco eras. They have very little time to do much else.

“Each item sold by our store has been carefully selected by our owners for its uniqueness, exceptional workmanship, or storied past. One of the things we love most about antique and vintage jewelry is that it connects us with our past and invites conversation about a different time and place.”

More conversation about the work these entrepreneurs put their blood, sweat, and tears into is exactly what was needed.

Jessica is the head of sociale at Trademark Antiques and with 1,700 fans, she was hoping to capture 50-100 emails to drive increased conversation about each unique antique in hopes that it would ultimately lead to a purchase.

She knew she wanted to launch a Facebook contest but had very little time, didn’t know how to code, and wasn’t sure what would convert and what wouldn’t.

That’s when Jessica turned to the Heyo lotterie Template.

Su 7 giorni, la campagna ha attirato 557 vista e 257 new email leads for Trademark Antiques, un 53% tasso di conversione. In addition to capturing 257 new emails, Jessica added 600 additional likes to the page as well.

“Our Heyo campaign exceeded our expectations. We gained nearly 600 new Facebook fans in the first week, which translated into many new visitors to our on-line store. We are very excited about the results of our campaign and we’re already planning our next Heyo promotion.” -Jessica

The success of the Heyo Sweepstakes Template was not a mistake or accident. Keep reading to learn why Jessica had so much success and how you can achieve similar results.

6 Cose che ogni Facebook Contest deve catturare migliaia di email

1. Forte Incentive: Dare via qualcosa che è direttamente in linea con ciò che i tuoi potenziali clienti e seguaci sono interessati a. In Jessica’s Facebook Contest, the incentive was an antique ring.

2. Il riconoscimento del marchio: By dragging and dropping the Trademark Antique logo into the Heyo Sweepstakes Template, Jessica made sure Trademark Antique’s brand was highly visible. Questo marchio è fondamentale per costruire rapidamente la fiducia con i potenziali partecipanti concorso.

3. Widget di Countdown per urgenza: In qualsiasi momento un utente di Facebook potrebbe ottenere distratto da una nuova notifica o altra distrazione sociale. Jessica was smart to include a countdown in her Facebook Contest to drive the user to take immediate action. Questo è stato fondamentale per ottenere un 50%+ tasso di conversione.

Pro Tip: Eseguire Solo il tuo Facebook Concorso per 7 giorni o meno (7 giorni o meno sul conto alla rovescia). Se i fan vedere "45 giorni" a sinistra, they’ll leave the contest and may never come back.

4. Facile seguire opt in forma: Most folks screw this up. Rendere sicuro il vostro modulo e-mail è altamente visibile e facile da inserire è la chiave. Using Heyo’s Facebook Sweepstakes Template, è possibile collegare il opt in forma con ConstantContact, MailChimp, Aweber, o altra piattaforma di email marketing per gestire facilmente Facebook Contest ins opt.

Pro Tip: Metteteli in una campagna a goccia per costruire una profonda, rapporto di lunga durata!

5. Cancella passi entrata Facebook Contest: Jessica made it crystal clear how to enter the Facebook Contest. Utilizzando il widget di testo Heyo, she told people that in order to enter they needed to follow steps 1-4 sul lato sinistro della Facebook Contest. Make sure you make it simple and clear what people need to do to enter your contest, altrimenti, they won’t.

6. Intelligente URL: Heyo automatically created a Smart URL for Jessica so that when Trademark Antique fans saw her update about the Facebook Contest in their Facebook mobile app, potrebbero facilmente fare clic e immettere. Stai probabilmente perdendo almeno la metà del totale delle vostre conversioni potenziale se non si utilizza Heyo per assicurarsi che il vostro Facebook Concorso lavorano anche su dispositivi mobili.

Punta Bonus: Chiedendo ai fan di "come,"" Quota,"E" Twitter "usando del Heyo lotterie Template, avrai traffico gratuito al tuo Facebook Contest dai tuoi fan social network

Conclusione

Sfruttando Facebook come un elemento chiave del piano di marketing non deve essere un mistero. Following the 6 step system above, you’ll be well positioned to capture new fans and new emails just like Trademark Antique. Click here to launch your next Facebook Contest using the Sweepstakes.

IncontrareNathan

Nathan Latka ha sostenuto la crescita di oltre il 100,000 piccole imprese che utilizzano campagne social media e data-driven - il tutto senza una laurea.