An actor gets noticed. A start-up gets acquired. An agency, like the famed Crispin Porter + Bogusky upon launching their ground-breaking anti-smoking “Truth” campaign. Even Justin Bieber, whose YouTube video skyrocketed him to stardom.
All coined “overnight success” for their accomplishments. Even in business, Apple became an “overnight success” more than once, when the right person and going back to the formula was reapplied to launch them into juggernaut status once again.