Most companies are used to focusing their marketing efforts to the country or region they do most of their business in. If you do this, you might be missing out on a large amount of business that you could be acquiring from businesses in other countries and regions. Looking to trends is very important and allows you to “speak the language” of everyone in your target audience.
Infographics are a prime example of how you can reach important, new, or growing markets. Some marketers might think that infographics are not as popular as they once were. Of course, that can be a matter of opinion and especially depends on where in the world your target audience is.