Facebook is growing, but only in developing markets. In the US, Facebook lost 6 million users in just one month. It lost 9 million in the past half year, and an additional 2 million in the UK over the same time period. This isn’t new, either. About this time last year, studies started reporting a declining interest in Facebook among teens and young adults as they started spending less time on the site.
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The slack isn’t being picked up by other social networks, either. Teens seem less interested in social media altogether. Even Instagram, if it even counts as a social network, has only managed to hold steady. Pinterest has seen slight growth, but that is likely because of its rural appeal.
Teens have expressed interest in new networks like Wanelo, Vine, Snapchat, and Kik, but any growth here is far too small to make up for the losses other networks are experiencing.
Why is interest in social media declining, and what does this mean for internet marketers?