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Social Media Marketing for Business

branding Archives - Heyo Blog

Darnelle O’Brien

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May 6, 2015

The Role of Color in Brand

If you’re wondering what color to use with your brand or which color to paint the office, think carefully because the colors you choose can affect your ability to achieve your goals.

There’s been a lot written about color psychology, some proven hypotheses and some mere hunches. What we do know is; color can greatly effect human emotion and behavior.
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Christina Sullivan

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February 2, 2015

6 Ways to Give Your Website a Visual Refresh

For plenty of small businesses, the design of your website may be towards the bottom on your list of priorities. It’s fully functional and gets the job done – so why spend valuable time on the design when you have so many other things to tackle? How’s this for a reason:

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David A. George

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July 8, 2013

How to use Facebook Hashtags for #Business

Twitter, Vine, Instagram, even Google+ … and now Facebook!

It seems like there’s no such thing as the “pound symbol” anymore – just hashtags… everywhere.

And for good reason.

Hashtags serve a purpose unlike any other: they basically index all of our social media chatter and categorize it for our convenience. A pretty big task, if you ask me!

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Peter Snowden

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July 3, 2013

5 Ways to Make Business Card Logos Pop

Though they may realize the importance of logos, some business owners ignore the ramifications of even small changes to the design of the business card logos.

For example, the Harvard Business Review found consumers directly associate a symmetrical logo with ethical business practices. Besides keeping your logo in proportion, here are five ways you can ensure your business card logo stands out and sends the right message on your business card.

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Genevieve Lachance

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July 2, 2013

10 Facebook Page Tips to Avoid Looking Like a Fool

The following Facebook tips are pretty straightforward and easy to follow. It amazes me to still see businesses get it wrong! This is not just for the newbies; I’m seeing well established brands and businesses make these mistakes as well.

So here’s a recap of what every Facebook Business Page owner should know to avoid looking like a fool.

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Gary Fox

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June 28, 2013

3 Social Media Trends To Guide Your Social Strategy

June 28, 2013 | By | One Comment">One Comment

There are 3 social media trends that you need to be aware of to guide your strategy:

  • The more content that flows through each network, the more niche you need to be to attract your audience
  • Social brands are becoming personal in order to win customers, engage employees and innovate
  • Customer engagement is a priority but without communities it is just social media broadcasting

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Saman Kouretchian

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May 21, 2013

4 Reasons why Your Small Business Needs to be on YouTube

If I told you that the second most amount of searches online are done on YouTube over any other search engine or website would you believe me? With over 4 billion video views each day, more than 60 hours of video uploaded every minute, and more than 400 million views daily on mobile devices YouTube has truly become a daily search destination for people.

When it comes to businesses talking about utilizing Social Media usually sites like Facebook and Twitter are quick to come up, but YouTube is often left off the short list. With the stats that I have listed above it is a mystery to me how more Small Businesses are not taking advantage of the great opportunity YouTube provides.

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