8 Ways to Use Facebook to Increase Sales

Por 2017, ad spending on social networks is predicted to represent 16% of all digital ad spending. Companies all over the world are seeing the value of social media as a selling platform. But with so many social networks, it can be difficult to know where to start. A fact to consider is that Shopify determined que Facebook had the highest conversion rate out of all the social networks considered.

HOW TO CREATE A FACEBOOK MARKETING STRATEGY FOCUSED ON CONVERSIONS

Simply posting company updates on Facebook is not enough to generate new sales. It is important to cultivate a marketing plan for social media the way you would any other channel in your arsenal. Here are some tips to keep in mind when using Facebook to increase sales:

1. Keep the process simple: Every extra click or additional page that a consumer has to interact with reduces conversion by 15%. If you can, have a built-in “F-Commerce” Facebook store right within your page. If this is not possible, make sure to directly link to the page you want consumers to buy from to reduce the amount of unnecessary clicks.
   

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2. Leverage sharing contests: Contests that garner likes and comments are great. But what’s better is contests where you ask contestants to share something on their own personal timelines involving your product. This way your company can have the chance to reach a whole new network of people. Usted puede obtener help running these with the team at Heyo if you aren’t sure how.
   

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3. Take advantage of messaging features: It is faster and more convenient for your consumer if they can message you directly on Facebook. Treat this as seriously as you would other forms of communication and it can help you close sales.
   

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4. Host a “flash sale”: The key to a flash sale is to keep it short and at a semi-unknown time. Let people know they have to keep checking back to your page for the announcement of a flash sale within a given period of time, such as a week. This will increase traffic as people get used to checking your page for the flash sale announcement.
   

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5. Avoid “curiosity clicks”: If you are paying per click on a Facebook ad, every click counts. So you want these clicks to convert, not just visit and look around. You can do this by prequalifying leads. What this means is providing all the basic “curiosity” information a customer might need, such as price, the countries you ship to, and a picture of the product. If they click after knowing all this information, they probably want to buy.
   

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6. Lead consumers through a process: If you’re going to be having a special sale or discount, don’t just post about it day-of. This helps create buzz for your product, provides you feedback on which products your customer base is most excited about, and gives a chance for more people to be reached then could by just one post.
   

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7. Show practical pictures: If your product is a physical one people can “use”, take out the mystery. Show someone ACTUALLY using the product. En algunos casos, video could be even more useful. Por ejemplo, seeing a stain cleaner clear up a carpet stain is a lot more compelling than a picture of a spray bottle.
   

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8. Make careful use of focalización: You can target your ad to an extremely specific audience- take advantage of this. If you know women aged 20-24 who have gone to college and live in rural areas are most likely to buy your hat – make sure they see the ad and not anyone else. It’s easy to fall into the trap “the more people who see this ad the better”, but in reality you want quality over quantity.

Nothing on Facebook is going to happen overnight. It’s a marathon, not a sprint. But if you focus on testing different campaigns, tracking, and evaluating, then you can build on what works until you turn Facebook into a profit machine for your business. And if you have success, don’t forget to try some of these tactics on your other social networks!

Learn more about the author, Jonathan Ohayon below, or visit him aquí.

Get Inspired: New Promotions from Frigo Cheeseheads & Wet Ones

UGC Essay Contests y #Hashtag campaigns are a great way to engage and activate your audience while curating meaningful and relevant brand content. Here are two new examples from Frigo Cheeseheads and Wet Ones to help inspire you as you start thinking about your next promotion.

Frigo Cheeseheads’ “Build a Bright Future” Essay Contest

For the 3rd year in a row, Frigo Cheeseheads is inviting parents, teachers, school administrators and other friends to tell them why their favorite K-8 school should receive a $10,000 donation to build a brighter future for its students. This contest was built by Heyo’s talented full-service development team and features fully responsive design, animated homepage GIF’s, custom entry flow and dynamic age-gate functionality that auto-populates the age field at registration.

Wet Ones #WishIHadAWetOnes Hashtag Campaign

Wet Ones is on a search to find the Messiest Kid in America! To enter, participants simply need to upload a photo via Instagram or Twitter with the campaign hashtag #wishihadawetones and Heyo’s technology pulls all entries into a moderated content gallery where people can vote for their favorites. This contest was built by Wet Ones’ agencia, InMarketing, using Heyo’s Developer API, and features direct upload in addition to hashtag entry, a featured entry module and fully responsive design.

Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Haga clic en aquí to schedule a live demo with an Account Representative.

CÓMO: Generate Leads with Viral Sweepstakes

When your campaign objective is to generate leads and keep growing your marketing communications database, Heyo de Viral Sweepstakes are a no-brainer. Y, the application comes fully loaded with all the functionality you need to ensure success. Así es como funciona:

Paso 1: With sweeps having one of the lowest barriers to entry on the social promotions spectrum, your first wave of registrants will usually be high (as long as you promote the campaign and especially if you’re in a position to dangle a cool prize).

Paso 2: Entonces, each registrant will receive an individual referral URL with their entry confirmation that they can share via email and all their social networks to spread the word (Great news for brand and campaign awareness).

Paso 3: For each friend that registers through that unique referral URL, the original person will be rewarded with an additional entry.

Meanwhile your registrant list keeps growing. Fácil, derecho?

Here are a few current examples of Viral Sweepstakes that are using Heyo’s technology:

Live Nation’s Dave Matthews Band Flyaway Sweepstakes

The wide variety of Heyo’s Social Promotions Apps are each designed to help you reach your campaign goals no matter what your specific KPI’s might be:

• Lead Generation
• Curate User Generated Content
• Spread Brand/Product Awareness

Toyota Corolla’s “Let’s Go” Concerts Sweepstakes

Music Today’s Stand Up To Cancer Sweepstakes

Let us know what you’re hoping to accomplish with your next social media promotion – We’d love to strategize with you. Haga clic en aquí to schedule a live demo with an Account Representative.

New Promotions from Le Meridien Hotels & Jewelers Mutual

UGC Contests y Voting Apps are a great way to engage your customers, curate relevant content and create awareness on social media for your brand or cause. Here are a couple recent examples from Le Meridien Hotels and Jewelers Mutual.

Le Méridien Hotels #FollowGrayContest

For the second year in a row, Le Meridien is inviting people on a visual journey to celebrate the work of fine art photographer Gray Malin. Users can upload their entry via Instagram using the campaign hashtag #followgraycontest. They must also follow both the brand and the artist on Instagram in order to enter, in turn generating great fanbase growth. Este Instagram Photo Contest Microsite was built on our Enterprise Platform and features mobile responsive design, hashtag upload, content moderation and social sharing.

Jewelers Mutual Charity Voting App

Jewelers Mutual recently launched a voting app to generate donations for three important charitable causes that the brand is passionate about. This Voting App is one of three of our more popular Engagement Campaigns, featuring mobile responsive design, viral ‘share’ funcionalidad, and leaderboard functionality to track donation activity.

Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Haga clic en aquí to schedule a live demo with an Account Representative.

10 Facebook Marketing Tips for Your Business

Facebook has grown from a social network to one of the most effective business tools. For the past few years, it has incorporated multiple ways to push your business forward. It promotes direct interaction with your customers; you are no longer a faceless, abstract company, but instead real people who communicate with their clients. Facebook has made the creation of a Company identity a must for everyone. Every time customers visit a new site, they look for the social networks to check and follow. Brand identification increases loyalty, attracts more clients and promotes rapid growth of a business.

Hoy, Facebook is a strong tool that can boost your revenue if you use it correctly. A wise strategy and open attitude to available options allow you to apply various marketing tools to run your business. Con 1.7 billion of registered users and more than 1 billion daily users, Facebook is an incredibly valuable platform to lead a business with. Sin embargo, to attract even the smallest part of its audience, you need to understand how to optimize your strategy and make it work for you. En este artículo, we are going to cover 10 of the most useful marketing tips for running a business using Facebook. Get ready to experiment!

1. It is not only about ads

Do you want to make advertisements work you for? Forget about posting only ad posts. Do you remember how TV ad blocks irritated you when you were watching your favorite TV series? The same is the case with social networks. Remember to mix your ad posts with informative and engaging content. Consider jokes, educational posts, hilarious tests and giveaways. You must understand the principles of successful blogging and your Facebook profile won’t look like just another advertisement page. A good idea is to choose informative content related to your business. Por ejemplo, if you sell cosmetics, post makeup ideas. Do not forget about memes and gifs! They are suitable for any business.

2. Create a content plan

If you’ve decided not to hire a specialist for your social media marketing efforts and do it by yourself, get ready to work hard. Social media marketing is not about randomly posted pics and reposts. It’s about creating a content plan that is effective for communicating with your target audience. Long-reads or video content? Give-an-advice section or funny pictures? What do your subscribers prefer? Primero, analyze their behavior. Entonces, put together a content development plan. It may be 2 informational post + 1 ad, 1 long read, 3 graphic materials + 2 anuncios, or something that suits your business. Remember that it is better to create a weekly plan for your SMM.

And do not forget about the tone of voice! The same tone of voice should be used in each post.

3. Regularity is your friend

Another important thing about content plans is frequency. How frequently should you post your articles to be heard but not overwhelming? De nuevo, it depends on various factors. Remember that you are not the only page followed by your subscribers. They have a constant flow of updates and new posts. And your aim is to join this flow and stand out among other please-like-it posts. If you have only one post per day, you have a smaller chance of getting likes and visits to your page even when the post is perfectly crafted. More posts allow you to appear several times in this flow. Además, remember to post them in different times of day. Por aquí, you can expect to get more viewers, and therefore, more visitors.

4. Forget about hashtags

According to the statistics provided by the Facebook marketing team, posts with hashtags have less engagement. If you still want to use hashtags, do it wisely. Ante todo, stop hashtagging everything related or not to the subject of your post or your business. En segundo lugar, create branded hashtags for your own business. Thirdly, be careful not to use too many hashtags in one post.

5. Work on optimization

Clever optimization brings impressive results, especially when you use it along with SMM and the ad marketplace. You can customize your page and make your brand work for you. You can even create a new vision of your brand. Optimization requires some time, effort, and resources, and it works perfectly in the Facebook platform.

Keep driving traffic to your page. Lead ads are a good way to increase the number of your followers. You just need to define your target audience. If you still have some problems with that, set your bidding type and work upon the customization of the form fields.

6. Create your community

Your business will never exist without your clients. Always keep that in mind. Facebook is a perfect platform for engaging clients into direct communication with you. Sin embargo, to make this communication work for your business, you need to invest your efforts into it. To make a communication effective, consider the first 4 tips in this list.

If you just started marketing your business on Facebook, maybe you don’t have many followers yet. Forget about buying followers (although in some cases it may turn into a good venue). Facebook tools allow you to build your community quickly by looking for people who have an interest in your industry or business.

7. Incorporate other social networks!

Marketing studies show that Facebook users are loyal to images posted via Instagram. The difference is quite impressive – 23%. So if you don’t have an Instagram account for your business, you should create one and use it for Facebook promotions. Además, Instagram is just another platform than can enhance your business.

8. Use both paid and organic tools

With Facebook, you can always experiment with ways to attract new clients. Paid tools are perfect for a new brand. But if your community is loyal to you, and you have a strong foundation for running a business in a social network, you can use more organic tools. Analyze the behavior of your visitors and use this research to influence your Facebook activity. If you know your audience, you can work with organic tools.

9. Define your objective

Before you start to run your marketing via Facebook, decide what exactly your goals and objectives are. Perhaps you have several. You need to choose the one which is really important and which makes reaching of all other objectives possible. It is not an easy thing to do. You need to be careful and precise at setting an objective, as it will define your marketing strategy and the way your company is represented in social media.

10. Make it simple!

Simplicity is your key to success. Recordar, people like easy-reading posts, defined offers and straight-forward guidelines. If you want them to visit your sales page, the click-through URL should lead to that page, not to the main page. If you want them to join your site, the URL should lead to a registration form, not a contact us page.

Be clear with your call to action. A verb is always better than a noun. If you want your clients to do something, ask them to do it clearly. Do not forget about motivation – it works perfectly for a call to action. Simple is the new black. Use it to make your business work.

Mantener las cosas interesantes: 3 Promotion Ideas to Engage Your Audience

We’ve been saying for a while now that user-generated Contests and Sweepstakes are always reliable ways to engage your audience, drive lead generation, and curate relevant content for the brand while you’re at it. Nothing’s changed there, but if you’re looking to add a little variety to your promotional landscape and keep things interesting for your users, we’ve got a few fun ideas to get you started.

1. #Hashtag Promotions

Hashtag campaigns let your community enter a contest or sweepstakes through their Instagram and Twitter accounts as well as directly from a Facebook page or Website. They are a great way to to spread your promotion virally, allow users to participate from the platform they are most comfortable with, all while still creating a centralized hub to display the content. This contest from We Heart Local is a great example of how these kinds of promotions make it easy to enter from a variety of platforms, maximizing reach and engagement:

2. Voting App

Voting Apps are a great way to invite your users into the conversation for your brand, without asking too much of them from a content creation standpoint.

Here are some thought-starters for how to bring them to life:

• Have your users vote on the name of something new that you’re introducing to the market.
• Invite people to vote for their favorite photo from among a brand selection for a chance to win a prize.
• O, showcase your philanthropic side by asking people to vote for which charity should receive donations on your behalf, like Jewelers Mutual is doing right now in the example above.

Incentivize voter participation by offering a prize, add a leaderboard or include share functionality, and you’ll really see a spike in viral engagement!

3. Viral Sweepstakes

Viral sweepstakes offer the lowest barrier to entry and the highest number of potential entries. When you add on the ability to reward referral behavior, participants then have a reason to share your branded promo with their social networks! Every entry they refer automatically gains them an additional entry. El resultado? Cross channel fan engagement, new fan lead generation, and a whole lot of viral buzz. Check out this example from Fine Woodworking to see how it works:

Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Haga clic en aquí to schedule a live demo with an Account Representative.

Create Catchy Social Media Content With These Proofreading Tools

For any business to succeed in today’s crowded marketplace, they need to offer a product that’s new and exciting. Sin embargo, sometimes even that’s not enough to bring the customers in. Use social media in new and interesting ways, aunque, and you’ll catch everyone’s attention. If you want to get noticed, try using these innovative tools to make your social media content the best it can be.

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