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Social Media Marketing for Business

Heyo Blog - Page 60 of 77 - Social Media Marketing for Businesses

Heather Taylor

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April 1, 2013

5 Real Issues Social Media Managers Face on a Daily Basis

April 1, 2013 | By | 8 Comments">8 Comments

In the nearly two years I’ve been working as a social media manager, I’ve read through thousands of news stories, written hundreds of blog posts, emailed both on and off the clock, worked patiently for hours with two interns, and watched way too many hilarious videos of cats to count.

As the years have gone on, I’m not as doe-eyed about the position or the field itself as I was when I first started. Social media is tough. It’s demanding, obsessed with keywords and links and ROI, and often a career position that few people can fully define what all happens in it. It’s not a job for the faint at heart or those looking to do just the bare minimum.

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Get Satisfaction

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March 29, 2013

[INFOGRAPHIC] The Fastest Ways to Lose Customers

Did you know that over half of customers decide to leave a company because of the treatment they received?

The following infographic “The Fastest Ways to Lose Customers” helps you learn the importance of good customer service along with root causes and costs of lost relationships…

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Cas McCullough

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March 28, 2013

The Content Marketing Cardiology Cycle that Could Save Your Business

Do you know what content marketing is and why it could save your business? If not, this post is for you.

Content Marketing is not a gimmick or a fad. In fact, it’s been around since the printing press was invented. It just wasn’t called that back in the time of Chaucer. Content is information, and marketing is merely a means to share that information so that the right people see it.

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Marcus Sheridan

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March 27, 2013

Local Business SEO + Content Marketing Strategies No One is Talking About

March 27, 2013 | By | 6 Comments">6 Comments

Ever since Panda and Penguin, local SEO has become more and more of a challenge for businesses. Not only do they need to target what is in some cases many location-based keywords, but they need to do it without sounding like they’re schlepping Google with an abundance of out-of-place local search phrases. Truth be told, the information that I’ve seen around the web on this subject of how to combine SEO with Content Marketing (Search Content Marketing) on the local level is seriously lacking. Read More

Pratik Dholakiya

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March 26, 2013

Guerilla Marketing For Your Facebook Fan Pages

Let’s bust a few Facebook marketing myths right away:

You can’t grow your “likes” and “fans” in 3 months starting today.

You can’t bulldoze your way through it.

Throwing money at it won’t buy you love and hence you can’t grow your fans by buying them.

You can’t force someone to “like” your business page on Facebook.

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Chris Horton

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March 25, 2013

Pinterest Users are Sales-Ready: Why Every Business Should Be On Pinterest

March 25, 2013 | By | 4 Comments">4 Comments

Is Pinterest the most sales actionable social network out there?

This very question came to me as I came across a recent interview with Pinterest CEO Ben Silbermann in MIT Technology Review.

Click continue to hear what Ben had to say. It may surprise you…

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Ryan Pinkham

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March 22, 2013

Twitter Generates 86% of Leads for B2Bs on Social Media

March 22, 2013 | By | No Comments">No Comments

If you own a small business, you know it’s not always easy to figure out where you should or should not be spending your time on social media.

This is especially true for B2Bs, whose target audience on sites like Facebook, Twitter, and LinkedIn is much different than B2Cs or nonprofit organizations. The challenge for B2Bs is figuring out how to build an engaged audience when clients and prospects are trying to do the same with their own fans and followers.

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