June 13, 2013 | By Jim Risner | 9 Comments">9 Comments
It’s important to know when the largest part of your audience is tapping in on your social networks.
Why? Because when you share precious content with your social networks, you’ll know exactly when to get maximum exposure. Use this infographic to learn when your fans are most likely to scroll by.
June 12, 2013 | By Erin Richards-Kunkel | One Comment">One Comment
It has become clear that a dynamic visual presence is essential for developing a successful social media campaign and just as essential for your underlying social strategy.
But stunning visual campaigns don’t have to be just for the big-name brands with money to burn on fancy lighting, editing and production costs.
Even a small brand can make waves with thoughtful and visually powerful multimedia. Here are 5 ways that almost anyone can start introducing multimedia elements into your social media presence.
June 11, 2013 | By Lattice Engines | No Comments">No Comments
Every day, 2.5 quintillion bytes of data are created by sales and marketing organizations. Although storing mountains of data in hopes of uncovering actionable insights might seem like an effective use of businesses’ time and money, the costs associated may surprise you.
A recent infographic created by Lattice Engines reveals that 88% of marketing teams are missing out on business opportunities due to inadequate information. Of those surveyed, 24.5% felt challenged by the data and the time it takes to research, while the rest of the respondents were either ill-equipped or not interested in correctly handling the influx of data.
June 10, 2013 | By Evan LePage | 5 Comments">5 Comments
Inspired by Game of Thrones, the infographic below breaks down some of the significant “social media blockades” we’ve seen from the biggest Houses in the realm.
Social media winter is coming.
Are you prepared?
June 7, 2013 | By Matt Baglia | 2 Comments">2 Comments
2013 will house some of the biggest growth spurts in digital marketing that we’ve ever seen. The number of social network users is growing astronomically.
There are now over 1 billion smartphone users on the planet and 175,000 new blogs born everyday. It’s clear that social, content, and mobile / SMS marketing are a key trio marketers will be focused on in 2013. Here are some fresh statistics to wet your whistle…
June 5, 2013 | By Nathan | No Comments">No Comments
9-9:30am, Morning Keynote: How to Navigate Facebook’s Redesigned News Feed and Still Reach Fans (moderator: Justin Lafferty)
Jordan Viator Slabuagh: Content is huge part of discovery equation. What we do know about the edgerank algorithm is that Facebook will constantly measure demographics, reactions, positive feedback, negative, targeting and narrowcasting are now all part of strategy. Goal is to stop in newsfeedtracks to take an action and create a signal. This perpetual cycle starts with understanding audience.
June 5, 2013 | By Bob Al-Greene | 3 Comments">3 Comments
We’ve all sat through meetings that are teeming with digital marketing buzzwords. Optimization! Synergy! Collaboration! Engagement! While some marketing buzzwords actually have substance (i.e. big data), many people use (and overuse) digital marketing buzzwords just to try to sound smart, when in fact, they have no idea what’s going on.
