Who’s Driving Traffic: Social Media Statistics to Close 2014

The landscape of social media is ever changing. With new stats coming out constantly, it can be difficult to stay on top of trends. Over the past few years, we’ve witnessed a move from generalized websites to specialized mobile sites to specialized apps. Smartphones have become ubiquitous. Even this year a lot has changed, especially in terms of how social media drives traffic to outside pages and where interaction with brands happens.

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How InkWELL Press Chose the Perfect Prize

Struggling to come up with a great prize? The typical cash prize or iPad giveaway doesn’t cut it when you are trying to get quality email leads from your ideal audience. Sometimes it’s hard to find something creative and valuable that will entice people to enter your contest. If you’re struggling in this area, read on to learn how InkWELL Press converted at 48% due to their prize.

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Good Riddance to the Facebook Like Gate: 7 Better Strategies to Score High Quality Likes

The Like Gate is nearing its official end and many of you are understandably upset because it’s been an integral part of your social marketing strategy for quite some time now. Well, I’m here to tell you it’s going to be alright. The Like Gate wasn’t all it was cracked up to be.  Read on to find out why you won’t miss the Like Gate and learn seven sharp strategies you can use to gain new, high quality Likes. After putting these to use, you’ll be saying “good riddance to the like gate,” too. Read More

Facebook Q3 Earnings Call: 10 Things You Need To Know Right Now

Facebook turned in another strong quarter with some surprising statistics like a 247% increase in ad prices, hints at Facebook groups spinning out into their own app, and no desire to build their own payments platform.

Keep reading for a quick summary of the Facebook Q3 earnings call. I’ll go over the most important parts of the call including my own analysis on the call and what the future of Facebook marketing looks like for businesses. Read More

How (and Why) to Make Pinterest for Business Work for You

Pinterest is working hard to compete with its older, more widely used friends, Facebook and Twitter, and it’s doing a pretty stand up job. With new features rolling out from Pinterest for Business, there’s no reason that your business shouldn’t be “pinning.” In this article, I’ll show you how to use Pinterest for Business, and cover some best practices to make sure that you master how to use this great tool.

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How Goorin Brothers Converted at 78% with a Custom Heyo Campaign

Do you have a specific look in mind for your contest? If you’re looking for an easy-to-create contest that you can create with a focus on its design, look no further. With Heyo’s Drag and Drop Template, you’re free to make your own changes and customize as you please.

Meet Summer Lambert, the Social Media Specialist at Goorin Brothers hat making company. Read on to learn how Summer created her own custom Heyo campaign, promoted it, and got a 78% conversion rate! Read More

Practical Blog SEO: 3 Elements of a Successful Post

This is a guest post by Adam Tanguay, SEO and Content Marketer for Weebly, the award winning drag & drop site builder that lets anyone create a website, online store, or blog.

Blogging has become a vital part of the online content strategy for brands big and small. Great blogs build influence, drive user acquisition, and help define voice. However, if you can’t get traffic to your blog, none of this matters. Social and search are the two biggest organic channels for online traffic, and sites with a strong blog SEO strategy will attract the right visitors from both channels. Read More