December 15, 2014 | By Brooks Tiffany | 14 Comments">14 Comments
Facebook CEO Mark Zuckerberg caused a bit of a stir last Friday when he revealed that the company is thinking about adding the oft-requested “Dislike” button. Read on to find out what this means for business and what the top social media influencers think about it.
December 9, 2014 | By Lauren Wilson | One Comment">One Comment
Benjamin Franklin once said that “lost time is never found again.” If you’re busy with making your business successful, you’re probably running short on time. Are you interested in growing your email list using a quick, simple strategy? Read on to find out how Precious Moments spent a little time and no money on a campaign that captured 6,284 emails.
December 5, 2014 | By Lauren Wilson | 3 Comments">3 Comments
Do you have a few social media channels? Looking to bring your followers from Pinterest over to your Facebook, or Twitter followers to Instagram? Whether you’re trying to grow your fan base, or just want to take advantage of your social channels, this blog post is for you. Read on to find out how a small specialty food company based in Prosser, Washington captured 1,488 emails by promoting their Holiday Gift Basket Giveaway on their social media channels.
December 3, 2014 | By Lauren Wilson | 9 Comments">9 Comments
You’ve already mastered the basics and best practices of Pinterest for Business that we went over in Pinterest for Business part one. Here we’re going to dive even deeper and share some powerful new features that Pinterest has been rolling specifically for brands. Read on to learn more about how to use Pinterest to put your business on top.
December 1, 2014 | By Brooks Tiffany | No Comments">No Comments
What if I told you that you could turn your Facebook Fans into leads at a 50% conversion rate? That’s exactly what Scott Gordon of the Press’d Sandwich company did with a highly engaging, yet simple, Sweepstakes contest. Read on to find out the 5 keys to Scott’s Sweepstakes success.
November 26, 2014 | By Emily Goodrich | 2 Comments">2 Comments
Are you a Business-to-Business company looking to grow an email list on Facebook? Running a Sweepstakes on a page with a large, engaged fan base is often the way to go – but what does that mean for your business? In this case study, I will go over ECR4Kids, a classroom furniture distributer, their recent Shopping Spree Giveaway, and the strategies they used to convert at 55 percent!
November 24, 2014 | By Pam Neely | No Comments">No Comments
Have you ever heard Jay Baer’s discussion about how email is like Madonna and Facebook is like Lady Gaga? It’s an interesting analysis of how what’s old is new again. It’s also a helpful mindset for developing a marketing strategy that leverages two of the biggest stars of digital marketing.
Here are the fundamentals of email vs. Facebook as Madonna vs. Gaga. Both do fundamentally the same thing: They help you to stay in front of your audience. Email has been doing this for decades, much like Madonna. Facebook is a relative newcomer with some different features, but is essentially the same thing – much like Lady Gaga.
