Heyo Blog

January 29, 2015

7 Ways to Take Charge of Your Online Reviews

January 29, 2015 | By Maria Elena Duron | 2 Comments">2 Comments

Social media is touted as the perfect conduit for word of mouth. And, it is. With speed, reach, consumer opinions, and choices, likes and dislikes are quickly communicated. Understanding that word of mouth is a double-edged sword and can be both positive and negative. Managing the message takes preparedness on both fronts.

Most business and even marketing experts are ill equipped or prepared to actively manage reviews. Many feel that there’s not much you can do to control reviews. Others have the misconception that managing reviews means crafting or buying fake reviews from review farms that provide no value to the business or end consumer.
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By Matt Baglia

January 28, 2015

All Blog Marketing Mobile Marketing

10 Creative Ways to Gain New Subscribers to Your Text Marketing List

January 28, 2015 | By Matt Baglia | No Comments">No Comments

If you use text message marketing to promote your business, you know how crucial subscribers are to the success of your campaigns. If you don’t have enough subscribers, or they’re ignoring your messages, then why even bother investing in this promotional tool? At Slicktext.com, we recommend you follow these ten important methods to target new subscribers and grow your list.
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By Christine Warner

January 27, 2015

All Blog Content Marketing Marketing

Why Personalized Content Marketing Requires People and Technology

January 27, 2015 | By Christine Warner | 2 Comments">2 Comments

“Hey, you.” Me? Him? Her? That dog?

“Hey, Christine.” That’s me.

When you’re addressed by name, you pay attention. It’s clear that the speaker’s message is intended for you, and you alone. You’re also more likely to respond positively to someone who remembers your name—and uses it. In Dale Carnegie’s book How to Win Friends and Influence People, he asserts, “Remember that a person’s name, to that person, is the sweetest and most important sound in any language.”

By Megan Ritter

January 26, 2015

All Blog Facebook Social Media

Clever Remarketing Tactics For Facebook Audiences

January 26, 2015 | By Megan Ritter | No Comments">No Comments

In the modern age of social media marketing, it’s easier than ever to target incredibly specific audiences with your ads. Thanks to this technology, remarketing campaigns have become incredibly popular, allowing businesses to reach out to customers that they might have otherwise missed. Instead of delivering ads to a wide variety of people who may or may not be interested in what you have to offer, you can make sure that your message reaches the right viewers from the start.
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By Emily Goodrich

January 23, 2015

All Blog Business Strategy Content Marketing

A Crash Course in Content Management Systems

January 23, 2015 | By Emily Goodrich | No Comments">No Comments

If you’re a small business running a large website, with lots of updates and changes being made every day, you no doubt know the difficulty of changing content on a regular basis. When you have a lot of content to shift around, or your content needs to be updated on a weekly or daily basis, content management systems (CMS) can really save you time and energy in managing your website or blog.

By Adele Halsall

January 22, 2015

All Blog Content Marketing Facebook

What Marketers Need to Know About Facebook’s Planned News Feed Changes

January 22, 2015 | By Adele Halsall | 10 Comments">10 Comments

It’s probably come to all of our attention by now that Facebook is no longer playing nice when it comes to marketing. Not only is the social platform becoming more independent by the day (vowing to create its own search tool in place of Microsoft’s Bing), it’s also taking more control over how content is compiled and optimized.