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Social Media Marketing for Business

Heyo Blog - Pagina 2 di 76 - Social Media Marketing for Businesses

Jen Drumm

Da

Maggio 18, 2017

On Thursday, May 25th at 11am PST/2pm EST, Our Friends at PromoRepublic are Hosting a Webinar That You Won’t Want to Miss!

 

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Hosted by PromoRebulic’s Alla Bogdan – Social Media Specialist, Consultant and Influencer

In this webinar, Potrai:

  • Define your goals, target audience and content strategy
  • Convert your content strategy into an actionable plan
  • See examples of posts that drive traffic and conversions
  • Create lead-generating posts based on holidays, events and trends

You’ll also receive:

  • A live demo on content creation and posting automation
  • Free social media templates
  • And a special bonus!

RESERVE YOUR SPOT TODAY! We’re looking forward to ‘seeingyou there!

-The Heyo TeamUntitled

 

Alla Bogdan

Da

Maggio 16, 2017

5 Types of Visual Content You Need to Use in Your Social Media Marketing, From our Friends at PromoRepublic

If you are considering adding online content marketing to your outreach strategy, there are a few things that you need to know in order to create growth and increase engagement. While the importance of text is still very significant, graphical material adds a dimension that simply can’t be expressed by words alone. As attention spans continually shorten, large blocks of text become more unbearable. Give your readers what they want!

In light of the data that 65% of people are visual learners e 90% of all information that we encounter every day is visual, graphical content seems a natural way to improve engagement with your audience. The other side of the coin is that low-quality content can potentially harm your chances of success. It is also crucial to ensure that you have the right to use any content that you did not create yourself, so make sure to give proper attribution for anything that you may borrow.

We’ve created a brief list of visual content strategies to increase the effectiveness of your content marketing.

 

  1. IMMAGINI

Images are the simplest form of graphical content. These can take the form of photos, memi, screenshot, or animated gifs.

Use images to break up blocks of text, so the reader will have a chance to digest what they’ve read before going on. Content of this type is most effective when you produce it yourself or use an original piece, as this approach gives a personal feel to the material.

Quotes are easily the most shareable content. Just find some that will match your followers interests and place them in a stunning visual. Don’t forget to customize your posts with a logo.

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Check-out PromoRepublic’s Quotes Category for free. This social media content builder provides 50+ industries with pre-made visual posts templates for 6+ categories from engaging content to promotions, trends to local events and more.

Memes are images that contain some contextual meanings and propagate over time as they are shared and customized by the community. These should be used carefully, so consider your audience. When used effectively, they can add some humor to your posts and appeal to younger followers. The risk with memes is that they often have built-in contexts that can be misinterpreted or misunderstood by a broader readership. Tuttavia, when used effectively memes can be more compelling that simple images and can inspire an added feeling of community through inside jokes or recurring themes.

Animated gifs can be used when a short piece of animation would be helpful. They offer a bit more depth than static images, and require significantly less time and bandwidth than watching a full video.

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Screenshots are useful when providing instructions to your audience. When learning new techniques or how to use new software, selected screenshots can save them a lot of time searching for options. Most modern devices include a screenshot application, but online tools such as Skitch are also available.

 

  1. VIDEOS
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Videos can combine the capability of images, testo, and audio. In this way, they can be quite flexible. They can be used to convey anything from instructions on how to perform a task to testimonials from satisfied customers. While this medium can be very time-consuming, and potentially costly, the impact of having a quality video in a post can be significant. After watching a video, 64% of customers were more likely to purchase a product.

Considering that the average lifespan of a video is about four years, this medium has significant staying power. It is important that any video that you invest your time and money into should be coherent with any other media that you may also post as well as your overall brand image. Moz recently published a study that claims that posts containing videos generate nearly 300% more inbound traffic.

 

  1. INTERACTIVE CONTENTUntitled

Another approach to enhance reader engagement is to provide them with interactive content. Questions or quizzes can rapidly pull your readers in and get them invested in your brand. It is best to avoid ‘yes or no’ questions; instead focus on questions with greater depth to get your audience thinking.

Chiamate verso azione (CTA) can also be a useful approach. These are short statements, often at the end of content pieces that are meant to inspire the audience to interact further. They can range from ‘follow us!’ to links to other content like ‘watch this clip!’ When used properly, CTAs should inspire urgency.

 

  1. INFOGRAPHICS
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Infographics combine images with data and statistics. This presentation method can be useful for expressing facts along with a relevant image or graphs. Your audience will then be more likely to make associations within the presented content where they might not with simple tables of numbers or individual graphs. This medium allows for non-experts to easily digest complicated facts.

There are many variables that will determine how effective an infographic is for your purposes. Things as mundane as choice of colors and fonts can significantly impact the reaction to an infographic.

High-quality infographics tend to be widely shared on social media, so this could be a vehicle for increasing brand awareness quickly. An effective approach when sharing infographics is to include a thumbnail and a hyperlink to your original content. This will avoid size restrictions as well as channeling traffic to your site.

 

  1. PRESENTATIONS

While presentations function similarly to infographics, they are better suited for delivering information sequentially. Once part of the realm of stuffy overhead slideshows, presentations are no longer limited to in-person meetings. Slide-based presentations have become significantly more sophisticated than simple lists of bullet points. Services like SlideShare allow a much greater reach across various platforms.

Effective presentations should make good use of color and multimedia content. Inconsistency in a presentation can be seriously distracting, so try to make things as uniform as possible. When presenting data, it is best to cite the best sources so make sure to check their validity.

 

GETTING THE MOST OUT OF VISUAL CONTENT

Visual content engages your audience in ways that text cannot. These approaches may be just the thing you need to set your brand apart from your competitors. Well-designed content will deepen the engagement of the audience and provide a real connection between customers and products. There is always some risk involved in visual presentation, and that is mainly encountered when the content is poorly designed or boring. This type of content will at best take up page space, or worse, alienate potential customers. Substance will always drive any visual content, but presentation style is what sets ‘good’ apart from ‘great.’

 

CREATE GREAT VISUAL CONTENT WITH PROMOREPUBLIC

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PromoRepublic has all the tools you need to create, in some cases, the posts themselves, and in other cases like video and presentations, the elements you need. With a library of images, pre-made professional templates and a drag-and-drop editor that’s native to the software, you can’t go wrong. If visual content is your priority, PromoRepublic is your resource. Di Più, you can schedule posts on Facebook, Cinguettio, LinkedIn and Instagram, view your analytics and more. Readers of this blog are encouraged to try PromoRepublic for free. Don’t let your visual game lag.

 

Jen Drumm

Da

Maggio 9, 2017

Start Planning Your Summer Promotion Now (it’s not too early)!

 

While it might seem like Spring just got here, Summertime is right around the cornerand so is your chance to run a fun and engaging summer contest or sweepstakes!

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La buona notizia è, Heyo has everything you need to plan, produce and manage your campaign so you can be live in no time! And if you’re struggling to think of an idea for your promotion, check out some of these examples for inspiration!

Father’s Day Giveaway

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Father’s Day is a great opportunity to run a UGC Contest or Sweepstakes. E, a brand doesn’t have to be directly associated with fatherhood or parenting in general in order to be able to capitalize on the buzz surrounding the holiday. Chances are your audience already participates in Father’s Day anyway, so why not engage them by tapping into behavior they’re already doing, for a chance to win something that IS relevant to your brand? Consider inviting people to submit photos of how your brand or product is helping them celebrate their fathers. O, run a simple Enter-to-Win Sweepstakes for a chance to win a prize bundle to help them throw a festive Father’s Day celebration!

 

The same rules can apply if you want to run a Fourth of July Promotion!

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There is so much buzz and activity surrounding the 4th of July holiday that you can easily run a contest or sweepstakes that allows your customers to share what the holiday means to them for a chance to win a brand-relevant prize.

E infine, there’s always a great opportunity to invite your audience to celebrate SUMMER in general! Have people share photos or videos of how they are enjoying their summers in the context of a UGC Contest or Sweepstakes! And then have people vote on their favorites in order to drive engagement and awareness of the promotion!

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Ready to start planning your summertime promotion? Fare clic qui to schedule a live demo with a Heyo Account Representative.

Keith Randolph

Da

Maggio 3, 2017

3 Major SEO Opportunities in 2017

Every year, QUESTO (ottimizzazione dei motori di ricerca) presents different and better opportunities for businesses compared to the previous one. There are almost always algorithm changes being implemented for better results. Allo stesso modo, the strategies for better ranking are ever dynamic. If you are not privy to the latest SEO trends and therefore fail to take advantage of the existing opportunities, your website could be rendered useless within a short time.

Many small business owners are investing less in SEO, according to a survey by Manta Wellness Index. This is interesting because the SEO arena has several opportunities that businesses could utilize in order to have a competitive advantage. Sotto, we will highlight 3 Major SEO Opportunities in 2017 that we believe could have the biggest influence on business success.

First Opportunity: Organic Traffic

The survey mentioned above revealed that few business owners are planning to use SEO, commercializzazione di contenuti, and pay-per-click advertising this year. What they do not know is that they are losing an excellent opportunity to beat out the competition. It seems a majority of businesses are planning to rely on ads. The benefit of organic search is that it is long-term and it draws visitors from natural searches on search engines. The question that arises then is this: How does a website win this organic traffic?

The secret lies in the kind of content posted on their website and blog. Even if building this kind of traffic requires time input, the returns are worth the wait. SEO Chicago experts advise business owners to give SEO and organic traffic at least six months before making their analyses.

Second Opportunity: Other Search Engines

Many people assume that Google is the Alpha and Omega of online search. But did you know that Bing controls about 30% of total search engine traffic? If you ask me, this is an audience to be taken seriously. It becomes even more exciting when you consider that a bulk of Bing’s traffic is voice-centered (voice is covered in my next point).

In 2017, you want to optimize for other search engines. Optimizing for Google and Bing could vary here and there but for the most part, they are similar. You will reap bigger rewards if you find a way of optimizing for the two sites concurrently. Per esempio, consider publishing content and follow up with a powerful social media promotion.

Third Opportunity: Voice Search

Data shows that voice search is increasing in 2017. This has been the trend since 2010, so chances are that this will continue for several years. There are two reasons why every business needs to take this opportunity seriously.

Primo, technology is improving, hence making voice recognition seamless. Secondo, more adults and teenagers are joining the voice community. Recentemente, Google representatives revealed that voice now accounts for around 20% of mobile queries. This data suggests that voice search optimization is critical because it guarantees a competitive advantage in 2017 e oltre.

Conclusione

Has your SEO strategy been effective so far in 2017? History shows that SEO rules are always changing and on the move. Whatever worked in 2016 may not necessarily have the same impact this year.

Organic search and voice search are already on top and those in the know have devised strategies to address these trends. Google is still the mother of all search engines, but it does not hurt to optimize for other ones as well. If you want to win the SEO game, then you need to use these three opportunities and others available qui before it is too late.

This piece was originally written by Keith Randolph for the Votigo blog.

Jane Hurst

Da

Aprile 27, 2017

Top 7 Productivity Tools for Social Media Marketers

Any good marketer knows that in order to stay ahead of the game these days, you have to take advantage of everything that social media has to offer. This isn’t just a place where people go to chat and play games. Social media is one of the best marketing tools to come along in decades. Ma, you need to know how to be productive and not just waste your time fooling around on social media websites. There are tools you can use to be more productive with your social media marketing. Here are seven of our favorites.

  • Crystal Knows – Get real time coaching for all social media conversations. Import contacts from social media and Google to get personality reports. Use this information, get coaching, and access personality data from millions of profiles to learn about others before you get into discussions with them. Quanto più si sa su di loro, the better your discussions are going to be in the long run.
  • Time Doctor – Do you know how you spend your time? You might think you do, but if you really break it down and look at it, you might just find that you waste a lot of time in the run of a day. Time Doctor can help you figure out where you are spending your time, and how get your life back on the right track. This is the ultimate time management tool, and one that all social media marketers need to take advantage of in order to get the most out of their marketing efforts.
  • WriteRack – If you really want to start a Tweetstorm, but you don’t want to spend hours creating Tweets, here is a tool that you need to start using now. WriteRack will create Tweets for you. All you have to do is type or copy and paste the information you want to send out. WriteRack will format the information into a series of Tweets. It will also post them for you, one after the other, in the correct order. This is free to use, so there is no reason not to check it out now.
  • Polish My Writing – Check out “After the Deadline” at the Polish My Writing website. Here you can enter anything that you have written, and you will get a critique of everything from spelling and grammar to style suggestions and more. It is free to use this tool, and it can really do a lot to help improve your writing skills. If you are relying on social media for marketing, you need to be able to write well, and this tool will give you the edge you need.
  • Hey Focus – Even though social media is your focus, it can also be pretty distracting. You get on a site to make a post, and you end up checking out other posts, chatting playing games, etc. All of the sudden, you have completely lost focus of what you were doing. It happens to the best of us. Ma, you can take steps to change that. This Mac app lets you block the websites that are distracting you from getting things done.
  • Reedsy – Maybe you want to take the next step and actually write a book, and you want to use social media to promote it. Reedsy is a great tool for this. You can use it to find just the right team for your book (editors, graphic designers, eccetera) to collaborate on projects. Their team will help you find the right people, and provide you with the tools you need to work together for awesome project results.
  • FoxType – This is another tool that will help you to become a better writer, even if you are only writing short paragraphs and Tweets. Simply copy and paste your document into FoxType, and it will tell you all kinds of interesting things. Anything highlighted in red is bad, such as jargon words, poor sentence structure, etc. You can also use this tool to check for things like formality, politeness, get alternative words, e molto più.

Indennità

In addition to the above tools, we thought we would give you a bonus, and talk about some cool tricks for social media marketers.

  • Use an Editorial Calendar – You can save yourself a lot of time if you use an editorial calendar. It will help you plan out all of your content, so you know exactly what you need to post, dove, e quando. Things you will find in your calendar include pitched posts (ideas for new posts), assigned posts (taken from pitched and assigned to team members), in progress posts, drafts without images, and final reviews. This is going to keep your blogging and writing a lot more organized.
  • Be Choosy about Social Networks – Not all social networks work for marketing all types of businesses. You need to narrow in on the ones that work for you, and concentrate your efforts there. Don’t waste a lot of time on the social networks that aren’t working for your business. To know which ones are best, you will need to take advantage of analytics tools to get all of the metrics.
  • Be Picky about Content – You need to publish the right content for your audience. This means that you need to learn as much about your audience as possible, and then write in a way that markets directly to them. Content that gets the best results includes content that is optimized for search engine results, content that competitors see traffic with, and content that gets shared a lot.
  • Rehash Old Content – Just because you have already published something, it doesn’t mean that you should never publish it again. Infatti, it is just the opposite in many cases. If the content is really great, it deserves another go around. O, it may be that some of your audience missed it the first time it was published. You can continue to get value from older posts if you keep sharing them every so often.

 

Maulik Patel

Da

Aprile 19, 2017

5 Ways to Build Customer Trust & Reputation with Social Media

In the world of digital marketing, social media is considered to be one of the most powerful channels you can use to promote your business and build a sound relationship with your customers. Because it can either make or break your relationship with them, it becomes critical to take special care while planning a social media marketing strategy.

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Creating a powerful social media marketing strategy with an aim to build a robust relationship with customers and maintain a good brand reputation is an important task. Right away, you need to determine which platforms will be targeted.

While determining the platforms, it is essential to know the current business trends and the outcomes you are looking to achieve. Inoltre, selection of the social media platforms should be determined by considering your target audience. Di conseguenza, you can reach a potential audience and attract loyal customers to your business.

Qui ci sono 6 strategies that can be helpful in knowing how to engage a large number of customers and retain a strong relationship with them.

#1 – ALWAYS KEEP WHAT THE CUSTOMER NEEDS IN MINDUntitled1

One of the most basic principles of social media marketing is to identify your customers’ needs. Ma, the issue is that entrepreneurs run after revenue and commit the mistake of only focusing on a sales proposition. If you do the same, now is the time to make a change.

People make use of social media for their entertainment or to grasp some useful information. Ora, when you’re continuously shooting posts with selling purpose on social media, then there are high chances to miss your potential customers.

It would be better to focus on the needs of the customers and offer them accordingly. Adopting this method would not only help you in attracting an audience at large but also it would build trust with the customers that your company offers something of their interest.

 

#2 – VALUE (AND RESPECT) THEIR TIME BY RESPONDING

Just as important as your posted content itself is the need to respond to your customers and make them feel heard. This will result in customer satisfaction and eventually it can help in building a strong relationship with them.

 

#3 – ALWAYS TRY TO EXCEED YOUR CUSTOMERSEXPECTATIONS

One of the most efficient techniques that social media marketers need to concentrate on is to offer more than what your customers typically expect.

When a customer feels that they are served with something that is more worthy than what they were expecting, there are high chances that they will trust you as a brand more readily.

By exceeding expectations, you portray how important your customer is to you and this will lead to a positive brand experience for them. Anche, this gesture would encourage them to visit you again and again.twitter-75931

 

#4 – INTRODUCE CREATIVE WAYS TO ENGAGE WITH YOUR CUSTOMERS

None of us like to go through long and boring texts, so how can we expect users to engage with lengthy, texted content? Consider using creative images, puzzles or quizzes to engage them instead. This tactic also encourages people to come back to your page if they grow to expect that you consistently provide interesting and engaging content.

Make an attempt to publish creative and interactive posts on your social media accounts. When customers engage with the posts, showing gratitude towards them would be the smartest way to build a trustworthy relationship with them. You can either respond to them with a ‘Thank You’ note or reward them for participating. This way users will become more inclined to engage with your brand and also be more likely to talk about you with their own network of contacts.

 

#5 – MAINTAIN CONSISTENCY

Maintaining consistency means literally maintaining all the traits of your brand across all the different ways that you communicate. This can refer to the tone you use in your content, the logo of your brand, the layout and style of materials on your company’s website and of course your social media accounts. Everything should be consistent so that your customers get a reliable brand experience.

 

A FINAL WORD

While the world of social media marketing is certainly complex, it can also mean wonderful things for your brand if you use it the right way. I hope that these strategies help you as you work to define your own approach!

Chi l'Autore: Maulik Patel is the managing director at Blurbpoint Media. His passion for helping people in all aspects of online marketing flows through in the expert industry coverage he provides. In aggiunta, Maulik also runs the best SEO companies of India, ClickMatix e HireSEOAgency, to help businesses with local SEO, collegamento-building, content marketing and paid advertising.

Lewis Robinson

Da

Aprile 14, 2017

Why Your Small-Business Social Media Strategy Could Be Inadequate

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Social media is an excellent way to boost organic traffic for your small business. With the right social media marketing strategy, you can see a drastic increase in viewer numbers and sales. The problem is that many small businesses don’t have the right social media marketing strategy. This means that at best, the business is wasting its time on a strategy that isn’t working. At worst, it could be harming its own brand. Here are some of the most glaring social media mistakes made by small businesses, and how you can avoid them:

  1. Not Having Social Media Accounts for Your Business

If you’re not currently using social media at all for your small business, then you’re missing out on the opportunity to reach a large number of potential customers. You wouldn’t be alone either, as only 53 percent of small businesses were active on social media as of 2015.

It’s understandable that you may not want to commit more of your business’s limited time and resources towards social media, but it’s becoming more and more of a necessity. Think about how necessary it is to have a website for your business in the modern era. It’s becoming the same with social media. To make sure that no one else snatches up your business’s name, you should register it with all the major social media networks, including Facebook, Cinguettio, Instagram, LinkedIn, and Google Plus.

  1. Trying to Do Too Much Too Soon

Many businesses jump headfirst into social media and immediately try to build their brands on every platform. The problem with this is that you can quickly spread yourself too thin. It’s not easy to interact with people and post consistently when you’re doing it across four or five different networks. Avoid this by building your brand on one or two networks at a time, achieving measurable results on each platform before deciding to expand out to another.

  1. Not Using All Available Tools

A successful social media presence requires more than just one person sitting on their computer, thinking of interesting things to post. Constructing meaningful social media campaigns is hard and involves a lot of moving parts. Rather than trying to create and manage everything yourself, consider paying a nominal fee to use a campagna di social media management service that will allow you to easily create and automate campaigns.

Creating the campaign is only half the battle; You must also be able to track the campaign’s impact on your bottom-line in order to justify allocating resources to social media. La business intelligence dashboard can give you a clear view of how much you’re spending and earning from each social media campaign, as well as from your other marketing channels. Armed with this data, you’ll be able to understand which marketing channels are right for you, and what level of social media presence is the most profitable.

  1. Lack of Interaction

Remember that it’s called social media for a reason. You can’t just hop on, make the occasional post to promote your products, and call it a day. Your small business’s social media account and posts won’t get many viewers that way, and the viewers it fa get aren’t going to come back.

Your business needs to interact with people. You should be starting conversations, handling any customer issues that are brought up on your page, and making sure to respond to all your comments. One of the biggest pet peeves customers have is when a business doesn’t respond to them on social media or fails to respond in a timely manner. Show your customers that you care by responding promptly to them.

  1. Not Being True to Your Brand

Businesses of all sizes have made the mistake of trying to pander to specific demographics on social media. One of the most common ways businesses do this is by inserting slang into their social media posts. It’s transparent and doesn’t leave a good impression in the target audience. Maintain a consistent brand voice. Slang is fine, as long as it fits your brand’s image. A skateboard shop can get away with using slang in its social media posts. An accounting firm will look ridiculous doing that. Different brands need to communicate in different ways.


Effective social media marketing isn’t easy, considering the large number of businesses that now use social media for that very purpose. But if you avoid these common mistakes and stay active, you’ll stay a step ahead of your competition.