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Social Media Marketing for Business

Marketing Archives - Page 53 of 67 - Heyo Blog

Peep Laja

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April 25, 2013

13 Unconventional Landing Page Strategies To Increase Conversions

April 25, 2013 | By | 2 Comments">2 Comments

We talk about creating high converting landing pagesgetting traffic that converts, and making the most out of your conversion points quite a bit here.

But what we don’t talk about are outside of the box landing page design strategies you can use to increase conversions right away.

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Maria Elena Duron

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April 24, 2013

Sell Your Brand through Storytelling

What is it that makes your brand so special? Is it how you conduct business? How about your ability to understand your audience? Is it your superb services and products? The truth is that these are simply characteristics developed from a single source – you. Read More

Angie Picardo

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April 23, 2013

Six Email Marketing Mistakes You’re Making, and How to Fix Them

April 23, 2013 | By | No Comments">No Comments

Today, email marketing is a must. A solid campaign can help you gain customers, readers and promote your brand. But it’s also one of the easier marketing methods to screw up. Put “free” in your headline? You just likely triggered a spam filter. Just blindly sending emails in the hopes for a response? That’s a big no-no. Don’t worry, we’re here to help fine-tune your email campaign. Read More

Alexander Kostrikov

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April 22, 2013

30 Design Tips on How to Increase Your Website Conversion

Small businesses, start-ups and franchises are all monetizing Facebook pages, but you can’t figure out how to do it yourself.

People buy under the influence of emotions. It is people who decide to make a purchase, that people click on the “order it now”, enter payment information in the field of the order form, etc. And all these people buy according to their own views.

Michael Fortin, one of the well-known experts on conversion improvement.

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Nathan

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April 19, 2013

Why Heyo Believes That Self-Serve is the Future of Social Marketing

April 19, 2013 | By | 2 Comments">2 Comments

Many of you have likely heard that Wildfire is discontinuing their self-serve social marketing suite, choosing to move upstream to the enterprise only market.

We feel strongly that this strategy is not ideal if your focus is on empowering all users, regardless of the size of their wallet. Our focus is on leveling the playing field for small businesses , a one man marketing agency, or a solo-proneur trying to market their passions from their home basement. Click “read more” to see how we do this.

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Bill Ross

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April 19, 2013

Facebook: Best Days To Post, Segmented By Industry [Infographic]

April 19, 2013 | By | 9 Comments">9 Comments

Ever wonder what the best days to post on Facebook are? Well one thing to note is that each industry is different.

The infographic below by LinchpinSEO breaks out the best days to post on Facebook as it relates to each primary industry type. The graphic also includes stats for other Facebook metrics to help you increase engagement by posting during your users highest engagement peaks.

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Sam DeBord

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April 17, 2013

How to Setup Google Authorship for Personable SEO

April 17, 2013 | By | 8 Comments">8 Comments

You’ve probably seen more and more pictures of writers showing up next to search results.  Google has implemented an Authorship Markup tool that allows writers to identify themselves to the search engine by linking their online works to their Google+ profiles.

This allows for a blog, article, or website to stand out from the crowded search results with a picture of the writer inserted next to its description.

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