May 8, 2013 | By Bill Ross | 10 Comments">10 Comments
The color choices that you make for your logo and brand are extremely important. Your audience will really feel differently because of the color combinations that you make. Therefore, the choice of colors for your brand should be more than just a personal preference.
Let’s take a quick look at this infographic to understand color, color relationships and their effects on its viewers.
May 7, 2013 | By John Beveridge | 8 Comments">8 Comments
Frederick Reichheld of Bain & Company found that the cost of acquiring a new customer is 6 to 7 times more than the cost of retaining an existing customer. Yet so many companies focus the majority of their time, energy and resources on acquiring new customers at the expense of retaining the customers that they already have.
Clearly the maturity stage of your business has an impact on your strategy; if you’re a new business, your focus should be on acquiring new customers. However, if you’re a more mature business that is focusing your strategy on customer acquisition, beware. You may be creating a problem.
May 6, 2013 | By Samantha Rupert | 4 Comments">4 Comments
Most of us use some form of social media every day – and whether it’s for personal communication, self-promotion or marketing, we use it religiously. Humans are creatures of habit, but they’re also opinionated and impatient. Those two traits alone are the reasons why social networks are thriving. People want the news fast and they want to talk about it now.
Technological advancements have made it easier for people to express themselves and relay news through social media platforms. But numerous people tend to focus on the supposed negative effects of social media and forget about the good.
May 3, 2013 | By Bria Jordan | No Comments">No Comments
Despite being the most popular search engine in the world, many businesses are still not utilizing Google or its properties efficiently.
Google Plus – the second largest social network in the world – is particularly useful for businesses, yet many are still not on board.
May 2, 2013 | By Rob Petersen | One Comment">One Comment
Gamification is the use of game thinking and game mechanics in a non-game context in order to engage users and solve problems.
Often used in training and human resources, the application of Gamification improves learning, task completion, data quality and Return on Investment.
May 1, 2013 | By Amy Birch | No Comments">No Comments
What do you mean you haven’t heard of SnapChat? The app that deletes your images or video, never to be seen again, after a specified time? Still no clue?
Let me fill you in. SnapChat is a relatively new app that is taking the world by storm. As of January 1st 2013, over 50 million ‘snaps’, images or video, had been sent per day. So why is it so popular?
April 29, 2013 | By Dennis Yu | No Comments">No Comments
I’m going to expose some tips that will potentially cause some grief to my fellow public speakers and authors, but these tactics are just too good not to share.
Let’s call our mark’s name Rodney… Read More
