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Social Media Marketing for Business

Marketing Archives - Page 51 of 67 - Heyo Blog

Bill Ross

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May 23, 2013

Infographic: Twitter Tweet Cheat Sheet To Increase Engagement

May 23, 2013 | By | 4 Comments">4 Comments

Ever wonder about the little things that go along with Twitter that help increase engagement? Things such as how many hash tags you use, how long your tweets are, or if asking fora Retweet actually works to increase engagement for your Twitter campaign. As a follow up to our Facebook Cheat Sheet Infographic, we have created a Twitter Cheat Sheet Infographic. This infographic can serve as a guide to help increase Twitter interactions such as Retweets, CTR, and overall engagement.

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Saman Kouretchian

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May 21, 2013

4 Reasons why Your Small Business Needs to be on YouTube

If I told you that the second most amount of searches online are done on YouTube over any other search engine or website would you believe me? With over 4 billion video views each day, more than 60 hours of video uploaded every minute, and more than 400 million views daily on mobile devices YouTube has truly become a daily search destination for people.

When it comes to businesses talking about utilizing Social Media usually sites like Facebook and Twitter are quick to come up, but YouTube is often left off the short list. With the stats that I have listed above it is a mystery to me how more Small Businesses are not taking advantage of the great opportunity YouTube provides.

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David Rodnitzky

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May 17, 2013

[INFOGRAPHIC] How Friends’ Facebook Recommendations Affect Purchasing Decisions

This is a guest post by David Rodnitzky, founder and CEO of PPC Associates, a digital marketing firm based in the Bay Area and downtown Chicago.

Tons of advertisers are using Facebook’s social networking to push their products. We figured we’d give a little demographic breakdown of just how important friends’ Facebook recommendations are to folks making purchasing decisions. Enjoy!

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Brian Kardon

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May 16, 2013

Content Marketing Best Practices: 5 Tips for the Modern CMO

I am a seasoned chief marketing officer. I went to an Ivy League college, have an MBA from Wharton, served for many years as CMO of a billion-dollar publisher, and most recently, served as CMO of a major technology consultancy. 

Yet just a few years ago, I was well on my way to becoming obsolete. You see, nearly everything I learned, did, and experienced as a marketer was wrong. I was analog in a digital world. I tended to be more creative than analytical. Content marketing was barely on my radar screen, let alone content marketing best practices.

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David A. George

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May 14, 2013

Social Media Savvy: 7 Things Every Small Business Needs to Know

What if I told you…by the end of this article you WILL be a more savvy and effective solutions-provider, marketer, and communicator to your customers. How? …Because it’s all about empowering yourself to say exactly what you want to say to whomever you want to say it. And it’s more than just posting status updates and pictures of kittens.

It’s more than just increasing your business’s fan base and followers. Marketing studies show that customers are willing to pay a premium price, sometimes up to 20%, as long as the product or service you offer is coupled with the right things!

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Tim Sae Koo

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May 13, 2013

Improve SEO: How We Increased Search Traffic by 2600%

May 13, 2013 | By | 5 Comments">5 Comments

This is a guest blog article by Tint, a platform that helps brands aggregate, curate, and display any social media feeds onto their websites.

Would you believe me if I told you I had a 2600% improvement in SEO in just a few months? The graph below is the actual chart from Tint, my social platform startup.

In Jan, our welcome page was getting around 600 monthly visits from search. In March, it had grown to almost 16,000 visits. An SEO improvement of 2600%! How?!

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Brian Downard

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May 9, 2013

16 Ways To Enhance Your Marketing With Visual Content [SlideShare]

Do you want to increase your online interactions? Have you seen the huge increase in the use of visual content online?

Did you know that on Facebook, photos generate 53% more likes than the average post? And that videos are shared 12X more than links and text posts combined? (Source: Hubspot)

Visual content not only gets more interactions, it’s more interesting. We created this SlideShare to help you start gathering some ideas on how you can enhance your marketing using visual content.

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