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Social Media Marketing for Business

Marketing Archives - Page 40 of 67 - Heyo Blog

Dennis Yu

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September 26, 2013

Competitive spying on Facebook– as deep as it goes

September 26, 2013 | By | 4 Comments">4 Comments

Facebook is better than LinkedIn in many ways to make connections.

You don’t have to pay for those pesky inMails or get an introduction forwarded– not that I’ve ever done this.

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Matt Baglia

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September 25, 2013

Why Your Text Marketing Campaigns Must Always Have a Call To Action

September 25, 2013 | By | One Comment">One Comment

A call to action is an important component for every successful text marketing campaign. They make a tremendous difference in the campaign and how it will go for your company.

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Amra Tareen

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September 24, 2013

Facebook Payments and the Rise of Social Commerce

September 24, 2013 | By | One Comment">One Comment

Facebook’s more than one billion active users equal an enormous captive and potentially lucrative audience for entrepreneurs.  The promise of commerce on the platform, however, has been hindered by Facebook’s flawed and thankfully now defunct Credits program.

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Nathan

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September 16, 2013

30 Timeline Contest Ideas to Drive Likes and Comments

September 16, 2013 | By | 9 Comments">9 Comments

On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines.

With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page.

While this is a huge opportunity to drive brand engagement, many businesses are struggling to come up with Facebook contest ideas for their fan page timelines.

While several Facebook app companies launched the ability to export a .csv of likes and comments, we heard business owners asking for pre-made Facebook contests that would work on any brands timeline.

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Rob Petersen

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September 13, 2013

11 Company Case Studies that Prove ROI of LinkedIn

September 13, 2013 | By | 9 Comments">9 Comments

If lead generation and conversion are important to your business, you should know LinkedIn has the highest rate of any social network – 3X higher than Facebook and Twitter.

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Amy Birch

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September 11, 2013

3 Examples of Brands Integrating Email Marketing with Social Media

September 11, 2013 | By | 2 Comments">2 Comments

Very often, brands do not integrate their email marketing and social media strategies. When brands do include social icons in their emails, they’re often placed in either the header or the footer of the template. This positioning has very little impact on your email performance, as contacts have become accustomed to the placement of these icons.

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Mary James

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September 10, 2013

Having a CAPTCHA is Killing Your Conversion Rate

September 10, 2013 | By | 2 Comments">2 Comments

It is the duty of every company to make their website user friendly to their clients and viewers. SEO teams play a great role in increasing traffic of your company’s website. However, most of their effort is put to waste, when web developers use CAPTCHA to make your website secure from attacks of spam. CAPTCHA is nothing but complete waste of time for your users. Many users find it extremely hard to navigate through pages that exhibit CAPTCHA options. The following pie chart will shows that as many as 61 percent of internet users get bothered when they come across CAPTCHA.

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