10 Herramientas y recursos para el Análisis de la competencia

Al dueño de un hotel, uno de su mayor preocupación es cómo otras empresas están haciendo. Hay una línea muy fina para caminar aquí. En un sentido, usted quiere que hagan bien, because it helps the community and you want to support other local businesses. Pero, al mismo tiempo, you want to know that your business is doing even better. If it isn’t, es necesario encontrar maneras de hacerlo mejor.

Leer Más

3 Levers You Can Pull to Improve Your Online Sales Funnel

FACT: Marketing your product or service online is a numbers game.

No matter who you are as a business (e-commerce site, tienda al por menor, app developer, etcétera), if you’re going to be marketing your business online, and especially if you’re going to be investing in paid advertising, you need to understand this very basic but important principle. Some will say that this is an oversimplification and that it doesn’t pay enough respect to the human aspects of making a purchase online (desire, emoción, trust, etcétera). They’re right. But to really understand and internalize a principle, I find it helps to simplify…even to a near insane degree.

Leer Más

12 Templates for Small Business to Save Time and Money

As a small-business owner, you know all about the “time = money” equation. You’ve spent hundreds of hours doing work to avoid paying someone else for it (and often gathering less than minimum wage yourself!)

Leer Más

10 Diseños de sitios web inspiradoras que dominaría en 2016

Design trends are timeless – they span several years to a decade depending on how well they’re received by the audience. Sin embargo, in recent years, with the rapid development in technology, design trends are quickly changing with users’ interest. Businesses give top priority to the look of their website in order to gain a competitive advantage and attract more users.

Leer Más

3 Ways to Leverage Pinterest and Instagram for Effective Brand Building

Cada año, the number of social media channels is multiplying. Y, each one of them caters to a different audience and engages them in a different way. The way people interact on each of these platforms is unique. Pero, to harness the potential of social media marketing, you first need to have an effective social media campaign.

Leer Más

7 Most Common Landing Page Mistakes – Y cómo solucionarlos

Want to know one of the fastest ways to boost results? It’s not getting a big budget increase. Or landing a partnership with an influencer. It’s improving your landing pages. The right landing page can spike results fast. Some landing page updates have resulted in a million dollars of extra sales. Eso es correcto – $1 million dollars, all due to one simple landing page. Leer Más

4 Actionable Digital Marketing Predictions For 2016

As the end of the business year quickly approaches it’s time to step away from the computer, reflect on the current state of digital marketing in 2015, and come up with a strategic plan of action to dominate digital marketing in 2016.

Leer Más