November 26, 2014 | By Emily Goodrich | 2 Comments">2 Comments
Are you a Business-to-Business company looking to grow an email list on Facebook? Running a Sweepstakes on a page with a large, engaged fan base is often the way to go – but what does that mean for your business? In this case study, I will go over ECR4Kids, a classroom furniture distributer, their recent Shopping Spree Giveaway, and the strategies they used to convert at 55 percent!
November 24, 2014 | By Pam Neely | No Comments">No Comments
Have you ever heard Jay Baer’s discussion about how email is like Madonna and Facebook is like Lady Gaga? It’s an interesting analysis of how what’s old is new again. It’s also a helpful mindset for developing a marketing strategy that leverages two of the biggest stars of digital marketing.
Here are the fundamentals of email vs. Facebook as Madonna vs. Gaga. Both do fundamentally the same thing: They help you to stay in front of your audience. Email has been doing this for decades, much like Madonna. Facebook is a relative newcomer with some different features, but is essentially the same thing – much like Lady Gaga.
November 20, 2014 | By Emily Goodrich | 8 Comments">8 Comments
The landscape of social media is ever changing. With new stats coming out constantly, it can be difficult to stay on top of trends. Over the past few years, we’ve witnessed a move from generalized websites to specialized mobile sites to specialized apps. Smartphones have become ubiquitous. Even this year a lot has changed, especially in terms of how social media drives traffic to outside pages and where interaction with brands happens.
November 19, 2014 | By Lauren Wilson | No Comments">No Comments
Struggling to come up with a great prize? The typical cash prize or iPad giveaway doesn’t cut it when you are trying to get quality email leads from your ideal audience. Sometimes it’s hard to find something creative and valuable that will entice people to enter your contest. If you’re struggling in this area, read on to learn how InkWELL Press converted at 48% due to their prize.
October 30, 2014 | By Brooks Tiffany | 22 Comments">22 Comments
The Like Gate is nearing its official end and many of you are understandably upset because it’s been an integral part of your social marketing strategy for quite some time now. Well, I’m here to tell you it’s going to be alright. The Like Gate wasn’t all it was cracked up to be. Read on to find out why you won’t miss the Like Gate and learn seven sharp strategies you can use to gain new, high quality Likes. After putting these to use, you’ll be saying “good riddance to the like gate,” too. Read More
October 29, 2014 | By Nathan | 6 Comments">6 Comments
Facebook turned in another strong quarter with some surprising statistics like a 247% increase in ad prices, hints at Facebook groups spinning out into their own app, and no desire to build their own payments platform.
Keep reading for a quick summary of the Facebook Q3 earnings call. I’ll go over the most important parts of the call including my own analysis on the call and what the future of Facebook marketing looks like for businesses. Read More
October 16, 2014 | By Lauren Wilson | 6 Comments">6 Comments
Pinterest is working hard to compete with its older, more widely used friends, Facebook and Twitter, and it’s doing a pretty stand up job. With new features rolling out from Pinterest for Business, there’s no reason that your business shouldn’t be “pinning.” In this article, I’ll show you how to use Pinterest for Business, and cover some best practices to make sure that you master how to use this great tool.
