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Social Media Marketing for Business

David A. George


January 15, 2013

What is the New Facebook Graph Search [Pics Inside]

January 15, 2013 | By | 15 Comments">15 Comments

Hey guys, listen up! Do you know about this?

Mark Zuckerberg is planning a major announcement at 1pm EST (10am PST) on new Facebook changes that will impact all of us.

There’s lots of speculation out there as to what the new Facebook changes will be:

– A new iPad App.
– Mobile Video Ad Network.
– A Smart Phone (long shot)
– An updated News Feed
– A bigger expansion into Search (long shot)
– New advertising formats (definitely mobile, maybe video)

We’re LIVE blogging this event so stay tuned to keep the competition from crushing you!

We’ve searched the web high and low to find out exactly what Mark will be announcing from Facebook’s headquarters in Menlo Park, CA. However, Facebook has done a good job on being mum about this announcement… which makes me want to know even more!

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LIVE Updates from the Announcement

“We want to index all the posts and content on Facebook, and eventually we want to get Open Graph which is a massive challenge.”  
– Mark Zuckerberg (tweet this)

[UPDATE]: Photo released


facebook graph search


Introducing the Facebook Graph Search!


facebook graph search


It gets harder than this. The search we wanted to built is privacy aware.”
– Mark Zuckerberg (tweet this)

“Graph Search is designed to show you THE ANSWER and not links to answers”
– Mark Zuckerberg (tweet this)

What can you do with Facebook Graph Search?

“Results are ranked by people you care the most about; the rest are sorted by mutual friends and other signals in the Facebook system.”
– Mark Zuckerberg

Photo Organization: Photos are organized by engagement, likes, comments etc. “It’s such a warm and engaging experience, and you can’t do this anywhere else.” ‘Photos of my Friends’ results are organized by “the best photos” based on Likes, Comments, and other signals.

The first thing I recommend you do is search ‘Photos I’ve Liked.’ I’ve never been able to see all these photos in one place.
–  Lars Rasmussen – FB Engineer, Google Maps Co-founder (tweet this)

Places search: “What better way to find places to go than to see what places friends have been to and what they’ve liked.”
– Mark Zuckerberg (tweet this)

Friends Who…?


facebook graph search


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Typing “Friends Who” in graph search will immediately start to offer suggestions such as “Friends who live in San Francisco.”

For example, if you meet someone at a party you can search for something like “People named ‘Chris’ who are friends with X…”


facebook graph search


The information that is shown is either that of your friends on Facebook, or public info: “There are probably a lot more single men…. but these results are people who have set those results in their profile. Most of these people aren’t my friends. I’m only able to search for what I can already see on Facebook.” – Tom Stocky, FB product manager

Wait, so is Facebook declaring war on LinkedIn and

“Graph Search is a powerful recruiting tool.”   – Tom Stocky (tweet this)


facebook graph search


“Friends of friends” is a great start for dating queries. -Tom Stocky (tweet this)

Never be bored again!

“It’s for all the hours I stare blankly at my Netflix queue.”
– Lars Rasmussen, FB Engineer


facebook graph search


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Can I customize what content shows up for my name?

Yes you can!

People are going to care about what shows up about them through search, so we have some great tools to answer that question.
– Lars Rasmussen, FB Engineer (tweet this)

Use your Activity Log, which Facebook updated a few weeks ago to “bring everything together in one view” to see “just the public photos I’ve uploaded,” etc.

Check out the privacy “shortcuts” the company announced a few weeks ago, which makes it simpler to see what you’ve posted that friends and the public can see.

Final Words from Zuck

This is one of the coolest things we’ve done in a while, and I want to emphasize how early we are in this.
– Zuck (tweet this)

What if Facebook’s Graph Search can’t find what you’re looking for?

When we can’t find what you’re looking for we have a partnership with Bing to show you world class search results for things that don’t match your query.

There will be a Bing-powered web search within Facebook, with normal blue link search for things like Weather that “we haven’t indexed yet.”

We don’t think a lot of people will come to Facebook to do web searches, but if we can’t find what you’re looking for, it’s good to have this.
– Zuck

Check out Facebook’s new Graph Search right here!


facebook graph search






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Your Turn

Tell us in the comments below: Did Facebook just kill Google, Yelp, and Linkedin?



David A. George I'm a UX + Growth Marketer passionate about people, music, intelligent UX, Android, and breathing underwater. I'd love to connect with you on LinkedIn, Twitter, and on my website.