Let’s say your nonprofit has an event next week, and you expect lots of people to visit your Facebook Page.
You expect that lots of people will visit your Facebook page because:
- People will search for information about your organisation after hearing about your event. Your Facebook page will often show up in Google and Facebook search results.
- You are using a variety of marketing channels to drive traffic to your Facebook Page, such is an email newsletters or Facebook Ads.
- People will visit your Facebook Page (or at least view your harbor card) because a friend liked, commented on, or shared a post from your Page.