Heyo’s Parent Company Votigo & Sprout Social Team Up in Exciting New Webinar :: Save Your Spot Today!

Save your spot today for this (libre) webinar on October 13th!

Social media contests and sweepstakes are a great way to grow your email list and social followers while engaging and activating the followers you already have. They’re easy to launch and with the right call-to-action, are a super easy way to get your audience to participate in your brand’s conversation.

That’s why Votigo & Sprout Social have teamed up to present this webinar, to help you plan your next Social Media Contest or Sweepstakes. You’ll learn:

• How contests and sweepstakes benefit both your brand and your consumer
• Which kinds of promotions are best for different campaign objectives (desde: drive leads or curate content)
• How to launch a new social media campaign
• Best practices for promoting your contest or sweepstakes

We’re looking forward to ‘seeing’ you there!

-The Votigo Team

4 New Live Examples To Get Inspired By

Esta semana, we’ve got a handful of new promotions to share with you from brands that are located all over the world who are using Heyo’s Promotions Platform. As you’re starting to plan your next contest or sweepstakes, take a look at these ones to get inspired!

Spartan Race – Landing Page with Video

Healthy Habit – Random Draw Sweepstakes in Greek.

Purity Organic – Random Draw Sweepstakes With Countdown Clock.

Butcher Block Co – Random Draw Sweepstakes With Countdown Clock.

Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Haga clic en aquí to schedule a live demo with an Account Representative.

Unique New Promotions from Bahama Breeze and Air Canada

It’s always fun to see how brands bring their campaigns to life in new and exciting ways. Esta semana, we launched a few promotions with Bahama Breeze y Air Canada that do a great job of engaging their audiences with interesting user experiences.

Bahama Breeze: Rumtoberfest Instant Win Sweepstakes

To promote the restaurant’s month-long Rumtoberfest celebration, Bahama Breeze launched a fun and engaging Instant Win Sweepstakes to drive awareness. This promotion was built using Heyo’s Self-Serve Platform, and also features a custom CRM integration, which creates a seamless database management solution for the brand.

Bahama Breeze: Pirate Personality Quiz

To create an additional engagement opportunity for their audience and drive more awareness of the Rumtoberfest event, Bahama Breeze leveraged Heyo’s Personality Quiz App, also available on our Self-Serve Platform, to give their customers a fun and unique way to participate in the restaurant’s brand conversation.

Bahama Breeze: Rumtoberfest Photo Sweepstakes

To round out its social marketing efforts in support of the Rumtoberfest celebration, Bahama Breeze also launched a photo sweepstakes for a chance to win a week-long Caribbean cruise. This promotion was also built using Votigo’s Self-Serve Platform and features #Hashtag entry, diseño de respuesta móvil, content moderation and social sharing. The combination of all three promotional experiences should do a great job at driving awareness of and participation in Rumtoberfest!

Air Canada Trivia Sweepstakes

Air Canada launched their ’14 Days to Win’ promotion as a way to engage with and incentivize travel agents to book travel with the airline. The promotion was built by Votigo’s talented Full-Service Development Team and features multi-language display, custom trivia questions after registration, daily rotating prizes in the header, and dynamic message display based on the user’s answers.

Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Haga clic en aquí to schedule a live demo with an Account Representative.

Exciting New Promotions from State Farm, Pringles and The Co-Operators

UGC Contests y Quiz Campaigns are a great way to engage your audience and drive meaningful brand conversation and awareness. Here are three brand-new promotions from State Farm, Pringles y The Co-Operators to help inspire you as you start planning your next promotion.

State Farm “Neighborhood Assist” Custom Contest

The State Farm Neighborhood Assist Program helps worthwhile nonprofit organizations across the US by offering $25,000 grants for neighborhood projects that specifically benefit either education, safety or community development. Este año, the insurance brand is inviting people to apply for that grant by sharing a story about why their chosen organization is so deserving of the reward. This contest was built by Heyo’s talented full-service development team and features a custom submission countdown clock, photo upload and fully responsive design.

Pringles “Battle of the Cans” Concurso de Video

Pringles is todos about school spirit! And this Fall, they’re inviting marching bands from across the country to submit a video featuring a killer drumline solo (using Pringles cans of course!) for a chance to win one of 16 $1,000 high school band booster donations. Also built by Heyo’s full-service development team, this contest features Instagram, Gorjeo & Direct Upload options, a head-to-head voting gallery and fully responsive design.

The Co-Operators “Name Our Neighbours” Quiz Campaign

Canadian insurance company The Co-Operators is about to release a new TV commercial, and with the help of Heyo’s Quiz Application, they’re allowing their customers to participate in the process of naming all the starring characters! This is a great example of how to bring your audience into the larger conversation for your brand, and make them feel like they are part of the overall brand experience. Built by Heyo’s full-service development team, this campaign features technology that requires all users to watch all of the video before proceeding (in order to maximize brand engagement), custom registration flow and fully responsive design.

Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Haga clic en aquí to schedule a live demo with an Account Representative.

Drive Product Trial & Brand Awareness With Online Promotions

If you’re looking to drive product trial and promote brand awareness, online promotions like Contests or Sweepstakes are a great way to go. Research shows that a brand’s social media activity contributes to a high level of product trial and un-planned purchase, so why not get in on the action?!

Take this new Facebook sweepstakes by Gerolsteiner Sparkling Mineral Water for example. The objective of the promotion is to encourage people to consider changing their daily beverage routine by incorporating Gerolsteiner Sparkling Mineral Water for five days, to see the positive change in how they feel. 300 lucky entrants will be rewarded with a free 5-day supply of the water, eliminating a barrier to entry (purchasing the product) that might otherwise diminish engagement. The Brand benefits because they are getting product into the hands of potentially new customers, and the consumer benefits because they get to try a new product at no risk.

What we know for sure is that social media trends suggest that people are far more likely to try or buy a product because their friends do too. Así, here are a few otro ways you can use contests or sweepstakes to drive product trial and brand awareness to tap into that engagement potential:

• Run a UGC Contest in which participants are invited to submit a photo or video that shows how they use your product, what it means to them, or why they love it.
• Run an Essay Contest in order to invite people to try your product and leave a review that shares what they liked about it.
• Run a basic enter-to-win sorteos and reward the first 100, 200 or more entrants with a free sample of your product.

Interested in learning more about how Heyo can help you drive product trial and brand awareness? Contáctenos today to talk to an Account Representative.

New UGC Contest from Nature’s Bounty Brings Audience Into the Brand Conversation

When it comes to engaging your audience and involving them in the larger conversation for your brand, UGC contests are a great way to go. This past week, Nature’s Bounty launched a promotion specifically designed to give their audience a way to share what the brand means to them. Entrants are invited to submit a photo with a caption that represents their commitment to a healthy future.

Participants can enter via Direct Upload on Desktop, Smartphone or Tablet o with the campaign hashtag #DearFutureMe on Twitter or Instagram. Allowing users to choose their preferred entry method ensures that anyone can enter, maximizing the reach of the promotion. Además, the promotion is embedded into Nature’s Bounty’s main site offering a seamless user experience while benefiting their SEO.

This contest was built by Heyo’s talented full-service development team and features fully responsive design, a custom header image carousel and viral ‘share’ functionality to increase campaign reach. Adding to the personalized user experience is functionality that generates a message out to approved entrants 30 days after their submission to check in on the progress of their commitment to live a healthier life. The team had so much fun working on this campaign, and hope you enjoy it too!

Want to learn more about our products, services or platform level offerings? Haga clic en aquí to schedule a live demo with an Account Representative.

3 Ways to Use Facebook Sweepstakes to Generate Leads and Grow Your Fanbase

If you’re looking for a way to grow your email marketing database and attract more fans on Facebook, sorteos are a perfect way to accomplish your goals. With millions of people logging into Facebook each and every day, it’s a great place to run a promotion for maximum engagement.

Since sweepstakes tend to have the lowest barrier to entry due to their quick enter-to-win user flow, they are a great way to grow your email database at a rapid rate. And when you add to the user experience an easy way to ‘Like’ a brand page when you enter, you’ll see your fanbase numbers increase in the same way! Audience growth? Check. Audience engagement? Check. It’s as easy as that.

Here are a few great examples of live Facebook sweepstakes that are using Heyo de tecnología.

Butcher Block Co’s Cutting Board Giveaway

The prominently positioned countdown timer does a great job at creating a sense of urgency, which is a sure way to increase engagement and sign-ups.

Red Dot Stores’ $100 Voucher Giveaway

Sweepstakes registrants are encouraged to share their participation on Facebook, which creates a great viral promotion opportunity for the brand, ultimately extending the reach of the campaign.

Spartan Race’s E-Book Giveaway

Incentivize your audience to engage with your promotion by rewarding them with something of value just for entering. Spartan Race is leveraging this technique and seeing registration numbers skyrocket.

Want to learn more about our products and services, or brainstorm with a member of our team on your next promotion? Haga clic en aquí to schedule a live demo with an Account Representative.