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Social Media Marketing for Business

Emily Goodrich, Author at Heyo Blog

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Emily Goodrich
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February 25, 2015

All BlogBusiness StrategyHeyo Products

Creating Images with Text: Photoshop CC Tutorial

February 25, 2015 | By | 7 Comments">7 Comments

Everything about social contests revolves around high quality images – images speak louder than text. But how do you create a high-quality image with text quickly? A good resource for manipulating images for contests is Photoshop; but Photoshop can be a monster if you’re looking at it for the first time. So, what can you do?

Well, we do have a list of photoshop alternatives and free photo editors, but if you have access to Photoshop, it’s the best tool for the job. In this tutorial I’ll go over some basic tools for Photoshop newbies and how to use them in creating images for your next contest.

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February 11, 2015

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How The Dedication Company Built their Email Marketing List

February 11, 2015 | By | No Comments">No Comments

Looking to grow a new email list for your retail business? Running Facebook giveaways and contests are good places to start when looking to grow new email marketing lists, especially when you have an active and engaged audience to promote to.

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January 23, 2015

All BlogBusiness StrategyContent Marketing

A Crash Course in Content Management Systems

January 23, 2015 | By | No Comments">No Comments

If you’re a small business running a large website, with lots of updates and changes being made every day, you no doubt know the difficulty of changing content on a regular basis. When you have a lot of content to shift around, or your content needs to be updated on a weekly or daily basis, content management systems (CMS) can really save you time and energy in managing your website or blog.

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January 8, 2015

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Social Media Trends to Kickstart 2015

January 8, 2015 | By | One Comment">One Comment

New year, changing social media rules. As 2014 came to a close, we saw a shift in social media demographics that are changing the face of social media marketing. Coming into 2015, there are a few things the savvy marketer should keep and eye on. Marketing bloggers and researchers from around the net have talked about the trends that will hog the spotlight this year – in this article, I will look at three of the major contenders and offer advice on taking advantage of these updates and trends.

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November 26, 2014

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How ECR4Kids Converted at 55% with Heyo

November 26, 2014 | By | 2 Comments">2 Comments

Are you a Business-to-Business company looking to grow an email list on Facebook? Running a Sweepstakes on a page with a large, engaged fan base is often the way to go – but what does that mean for your business? In this case study, I will go over ECR4Kids, a classroom furniture distributer, their recent Shopping Spree Giveaway, and the strategies they used to convert at 55 percent!

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November 20, 2014

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Who’s Driving Traffic: Social Media Statistics to Close 2014

November 20, 2014 | By | 8 Comments">8 Comments

The landscape of social media is ever changing. With new stats coming out constantly, it can be difficult to stay on top of trends. Over the past few years, we’ve witnessed a move from generalized websites to specialized mobile sites to specialized apps. Smartphones have become ubiquitous. Even this year a lot has changed, especially in terms of how social media drives traffic to outside pages and where interaction with brands happens.

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September 16, 2014

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How TheRedPin.com Used Heyo for Lead Capture Success

September 16, 2014 | By | No Comments">No Comments

Gathering leads through Sweepstakes is great, but what if you want to gather leads and can’t run a sweepstakes? Heyo templates can be used to run evergreen pages, which will sit and gather leads for you.  That’s exactly what Heyo customer, Sam Hosseini from TheRedPin.com did with his custom build lead capture pages.

Read on to find out how Sam and TheRedPin.com got 1,200 impressions in the first few days, and captured 176 emails over two months on one of their fifteen lead capture pages! Read More

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