Building Brand Community

There’s an incredible natural resource in this world that’s increasing in both availability and untapped potential. Social media unearthed it, and as a business with an online presence it is your privilege to mine and refine it to support your brand. It advocates, it evangelises, and it’s a source of new ideas (under your expert eye, of course). It is… the consumer. Oh alright, consumers aren’t new, but they have evolved – we’ll call this social media savvy resource Consumer 2.0.

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