October 7, 2015 | By Amy Porterfield | No Comments">No Comments
Facebook’s organic reach has drastically declined. That’s a fact. When reach declines, it often feels impossible to get your fans to engage with you on your Facebook Page. It’s really a Catch 22: Low engagement means less people see your posts (this lowers your reach), but you can’t increase your your reach if you don’t increase your engagement. It’s maddening!
September 2, 2015 | By Amy Porterfield | One Comment">One Comment
This post originally appeared on AmyPorterfield.com.
As humans, we are hardwired to connect emotionally with visual content. Pictures in particular–we process them very quickly–faster than text, video, or audio. Pictures allow us to make a really quick decision about whether we are going to engage with something.
It’s no secret that some of the most successful brands in the world owe their popularity to their visual content strategy. Notice I said strategy–in other words, not just any visual content will do.