At Heyo, we’re focused on creating great tools to help businesses promote their brands on Facebook and on the Web. Heyo has helped brands and businesses like yours launch over 100,000 campaigns. While we’re excited about the tools we’ve built so far, we know we have to keep innovating and making our products better so that we can help more businesses drive even better results.
9-9:30am, Morning Keynote: How to Navigate Facebook’s Redesigned News Feed and Still Reach Fans (moderator: Justin Lafferty)
Jordan Viator Slabuagh: Content is huge part of discovery equation. What we do know about the edgerank algorithm is that Facebook will constantly measure demographics, reactions, positive feedback, negative, targeting and narrowcasting are now all part of strategy. Goal is to stop in newsfeedtracks to take an action and create a signal. This perpetual cycle starts with understanding audience.
You’ve probably spent significant time reading through books like: “Words that Sell”, “More Words That Sell”, “How to Win Friends and Influence People”, and a handfull of other books where you feel, by reading, you’ll stumble across a holy grail combination that magically leads to marketing success.
Well, it’s never that easy. The good news is that identifying the words that increase conversion rates the most is not a shot in the dark. Marketers have been executing A/B tests for years and patterns have emerged that you can take advantage of. Most people think they are immune to “powerful words”, but it holds true that the persuasive power of certain words does indeed shift behaviors no matter how stubborn the person.
We feel strongly that this strategy is not ideal if your focus is on empowering all users, regardless of the size of their wallet. Our focus is on leveling the playing field for small businesses , a one man marketing agency, or a solo-proneur trying to market their passions from their home basement. Click “read more” to see how we do this.
The Heyo Blog is always on the lookout for insightful, well-written articles on the topic of social media marketing for businesses. If you’re interested in writing a piece for us, check out the guidelines here.