March 18, 2014 | By Nathan | 5 Comments">5 Comments
Today we’re excited to give small business owners 2 million more reasons to celebrate.
We’ve raised $2 million dollars from Valleys’ Ventures LP to aggressively focus on helping business owners drive engagement, email leads, and sales through social marketing. Click to see why… Read More
March 4, 2014 | By Nathan | 4 Comments">4 Comments
25% of a t-shirt does you no good.
25% of a car might as well be a hunk of metal in your garage.
25% of Facebook fans’ emails is a home run for any social media marketing manager.
Paul Abdo, a Heyo customer, is the social media marketing manager for Nicollet Island Inn.
Like many of us, Paul is not a developer but needed to quickly launch a Facebook campaign that drove brand engagement and captured fan emails.
November 20, 2013 | By Nathan | 6 Comments">6 Comments
At Heyo, we’re focused on creating great tools to help businesses promote their brands on Facebook and on the Web. Heyo has helped brands and businesses like yours launch over 100,000 campaigns. While we’re excited about the tools we’ve built so far, we know we have to keep innovating and making our products better so that we can help more businesses drive even better results.
September 16, 2013 | By Nathan | 9 Comments">9 Comments
On August 26th, Facebook updated its promotions guidelines to allow brands to run Facebook contests on their Fan Page Timelines.
With these new Facebook promotion guidelines, brands can now accept “contest entries” by asking fans to like, comment, or message the page.
While this is a huge opportunity to drive brand engagement, many businesses are struggling to come up with Facebook contest ideas for their fan page timelines.
While several Facebook app companies launched the ability to export a .csv of likes and comments, we heard business owners asking for pre-made Facebook contests that would work on any brands timeline.
June 5, 2013 | By Nathan | No Comments">No Comments
9-9:30am, Morning Keynote: How to Navigate Facebook’s Redesigned News Feed and Still Reach Fans (moderator: Justin Lafferty)
Jordan Viator Slabuagh: Content is huge part of discovery equation. What we do know about the edgerank algorithm is that Facebook will constantly measure demographics, reactions, positive feedback, negative, targeting and narrowcasting are now all part of strategy. Goal is to stop in newsfeedtracks to take an action and create a signal. This perpetual cycle starts with understanding audience.
May 24, 2013 | By Nathan | 3 Comments">3 Comments
You’ve probably spent significant time reading through books like: “Words that Sell”, “More Words That Sell”, “How to Win Friends and Influence People”, and a handfull of other books where you feel, by reading, you’ll stumble across a holy grail combination that magically leads to marketing success.
Well, it’s never that easy. The good news is that identifying the words that increase conversion rates the most is not a shot in the dark. Marketers have been executing A/B tests for years and patterns have emerged that you can take advantage of. Most people think they are immune to “powerful words”, but it holds true that the persuasive power of certain words does indeed shift behaviors no matter how stubborn the person.
April 19, 2013 | By Nathan | 2 Comments">2 Comments
Many of you have likely heard that Wildfire is discontinuing their self-serve social marketing suite, choosing to move upstream to the enterprise only market.
We feel strongly that this strategy is not ideal if your focus is on empowering all users, regardless of the size of their wallet. Our focus is on leveling the playing field for small businesses , a one man marketing agency, or a solo-proneur trying to market their passions from their home basement. Click “read more” to see how we do this.